to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
18 Dec 1997
and The Clothes Show Magazine. The advertising backed the theme that young women deserved a better deal ...
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Review: Marketing and advertising news in the week’s press
19 Dec 1997 | by KAREN YATES
and Boddingtons ads. Best magazine was FHM, with More! and Loaded in second and third place. Best product ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
: Women s weekly and monthly magazines ITV Project: Sport Client: Sam Carter, head ...
Coming back in from the cold: After years of playing the global outcasts South African businesses are having to learn how to walk again in the international business world - and are leaning heavily on PR in their efforts. Kate Nicholas reports
12 Dec 1997 | by KATE NICHOLAS
to a cutback in magazine programming over the last six months, a public relations challenge ...
STOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four...Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified ... magazines in November 1996. Safeway has put its financial advisers on bid alert fearing a hostile ...
Chaloner creates internal roles at Abbey National
05 Dec 1997 | by JULIETTE GARSIDE
National will relaunch its in-house magazine as Abbey View, which will be delivered quarterly to the home ...
FOCUS: CHANGE MANAGEMENT - Keys to a perfect business marriage/Mergers and acquisitions can leave existing staff concerned about culture clashes and job security. Change management can help to alleviate problems, often before they arise. Sue Beenstock rep
05 Dec 1997 | by SUE BEENSTOCK
and contact key journalists on relevant titles - PC Dealer, Microscope, PC Magazine, PC Week - as well ...
CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better
20 Nov 1997 | by ANDY FRY
Since 1990, the customer magazine sector has doubled in value to be worth around pounds 127m a...Since 1990, the customer magazine sector has doubled in value to be worth around pounds 127m a ... . River Publishing is one of the UK s leading customer magazine companies, with clients that include ... -rate read posing as magazines. Mainstream journalists wouldn t choose it as a career path. Now, a ...
Relationship Marketing & Marketin 97: State of the art - Magazine fan NatWest is putting it about a
20 Nov 1997 | by KEN GOFTON
Thicker than the autumn leaves are the announcements of new customer magazines. However, from...Thicker than the autumn leaves are the announcements of new customer magazines. However, from ... account holders, while BLA has been contracted to develop Advantage Gold, a 12-page magazine ... . Meanwhile, Premier Magazines, a specialist in titles selling the attractions of Britain to tourists, has ...
Goldfish offers shopping guides
20 Nov 1997 | by MIKE HEWITT
Palmer and DP s Which? magazine, by offering independent advice on product purchases. The guides ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
