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Media: In Brief - MEB revamps customer title

Midlands Electricity (MEB) is to relaunch its customer magazine Homebright, which is mailed...Midlands Electricity (MEB) is to relaunch its customer magazine Homebright, which is mailed quarterly to 2.1 million customers. It will also distribute Powertalk magazine to 17,000 business customers. ...

FOCUS: CORPORATE VIDEO - Pausing for a screen break/Corporate video can be used by multinational companies to communicate with employees on a worldwide basis or take a more parochial view. Nick Purdom reports

. But as well as video the company uses a bi-annual magazine for Europe called Focus. This provides ... on Breakthrough Performance will run in in-house magazines and a Web site gives more detail about the examples ...

FOCUS: PHOTO LIBRARIES - The cost of being in the picture/If a picture paints a thousand words, then the delivery of that image can be make or break a story. As the press demands more and better pictures the trend to charge for them is growing. Peter Robi

, particularly magazines, still depend on processing physical images. But it s not just cash ... . As she points out the fact that they do not charge means that magazines are keen to use this service ... Well over 50 per cent of magazines we deal with ask for colour separation charges and it seems too ...

CAMPAIGNS: Warm-up act for London Electricity - Cause-Related Marketing

months will include a tear-off coupon linked to a page in the accompanying customer magazine. The magazine explains the campaign and encourages customers to return the coupon, either by post, through ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.