19 Dec 1997
| by TIM McCLOSKEY, deputy managing director
Q magazine, like rock music, has reinvented itself. This isn t in
desperation. Q owns its market...Q magazine, like rock music, has reinvented itself. This isn t in
desperation. Q owns its market. The record business adores it, retailers
give it truckloads of pages and even us agencies support it with ads
every now and then.
But in the past Q has lost readers and been over-reliant on old stars ...
19 Dec 1997
| by ALASDAIR REID
has been editing Mizz for ten months, and
has steered the magazine through a relaunch.
The National Magazine Company is to increase the number of published
issues of Esquire, House Beautiful ...
/January
were joint, while Zest will publish 11 issues with separate magazines
for July and August.
A ...
19 Dec 1997
| by ANNA GRIFFITHS
magazine group, IPC, close on
Friday, after which a shortlist will be drawn up. Strong contenders ...
of
the magazine will be dated 9 January. We wish all our readers a happy
Christmas and a prosperous new year.
...
19 Dec 1997
| by STEFANO HATFIELD
)... Frank magazine flatters to deceive... BMP Optimum
starts well... British Interactive Broadcasting ...
18 Dec 1997
| by AMANDA LUTCHFORD
years -
his longest period of employment with one company.
After a brief stint at IPC Magazines ...
-1987 Sales executive/sales group head, Capital Radio
1987-1989 Sales controller, IPC Magazines ...
18 Dec 1997
| by AMANDA LUTCHFORD
minutes from
Calais.
This special prize, sponsored by Le Shuttle Magazine, includes return ...
tickets on Le Shuttle,
again courtesy of Le Shuttle Magazine - and there will also be a dozen
bottles of champagne on offer to the best entries.
Le Shuttle Magazine, now into its third year ...
12 Dec 1997
| by Our Parliamentary correspondent
such as exclusive football coverage and
first-run movies.
Selected magazines will carry long-term campaigns ...
and holiday magazines. The activity will be topped up with national and
local radio ads during the peak ...
12 Dec 1997
| by LARRY BARKER
: Women s weekly and monthly magazines
ITV
Project: Sport
Client: Sam Carter, head ...
12 Dec 1997
| by JOHN TYLEE
to
press.
Most of the brand s advertising is magazine based, with a pounds 2
million spend last ...
12 Dec 1997
| by MARIA AINLEY-TAYLOR, deputy production
transformed
into a cooler-than-thou style magazine, aimed at the intelligent,
post-modern clubber ...