11 Dec 1997
| by ANNE-MARIE CRAWFORD
Unilever is to launch a second wave of customer magazines, which
promote 16 brands from its four...Unilever is to launch a second wave of customer magazines, which
promote 16 brands from its four UK businesses. One of two titles,
Lifestyle or Extra, will be sent to households classified ...
magazines in November 1996.
Safeway has put its financial advisers on bid alert fearing a hostile ...
05 Dec 1997
| by STEPHEN CARTER, chief executive of J. W
.
The same is true of magazines as people looking for tips/what to do/what
to watch over Christmas swells ...
04 Dec 1997
| by ALI QASSIM
muscle, according to a survey of
corporate reputation produced by Management Today magazine, published...Tesco, British Airways and BSkyB are the UK s most admired
companies in terms of their marketing muscle, according to a survey of
corporate reputation produced by Management Today magazine, published by
Haymarket Group.
The survey, produced in association with Nottingham Business School, is
based ...
04 Dec 1997
| by CLARE BROADBENT
flexible and can t be treated in the same
way.
Clare Broadbent is director of Premier Magazines.
...
04 Dec 1997
| by LOUELLA MILES
to these
occasions would be too difficult to organise. Do you do it through
media magazines targeted at a certain ...
21 Nov 1997
| by RICHARD COOK
of Disney s BigTime magazine, will edit the
supplement.
Richard Brooke, the BSkyB finance director ...
the promotion.
John Brown Contract Publishing has launched Longneck, a customer
magazine for Budweiser ...
mixture of sport,
fashion and music.
The magazine will be sent out quarterly to customers ...
21 Nov 1997
| by JOHN TYLEE
and newspaper account, adding
to its own-label and colour magazine work.
The Sainsbury s win came after ...
20 Nov 1997
| by ANDY FRY
Since 1990, the customer magazine sector has doubled in value to be
worth around pounds 127m a...Since 1990, the customer magazine sector has doubled in value to be
worth around pounds 127m a ...
.
River Publishing is one of the UK s leading customer magazine companies,
with clients that include ...
-rate read posing as magazines. Mainstream journalists
wouldn t choose it as a career path.
Now, a ...
14 Nov 1997
| by MAIRI CLARK
, promising Internet users a one-stop
shop for subscribing to magazines from several publishing companies....newsagent, promising Internet users a one-stop
shop for subscribing to magazines from several publishing ...
and has so far signed deals to handle 35 titles from
seven publishing companies including BBC Magazines ...
commission for subscription payments generated.
You can walk into any newsagent and buy any magazine ...
13 Nov 1997
| by AMANDA RICHARDS
in Business Ethics magazine. The article sparked a storm
of controversy and revealed a vulnerable chink ...