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CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

It is a well-known but rarely acknowledged fact that there is not just one Internet in existence, but two. The first of these is the hype Internet. It gets presented at conferences and shouted about on press releases. You read about it in magazines and see it on TV. It is wonderful, exciting ...

MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey says this is only the start of greater things, Claire Beale writes

exploitation is concerned remain the magazine brands. It s a treasure chest to make Monsey s eyes gleam ...

FOR THE RECORD

of Disney s BigTime magazine, will edit the supplement. Richard Brooke, the BSkyB finance director ... the promotion. John Brown Contract Publishing has launched Longneck, a customer magazine for Budweiser ... mixture of sport, fashion and music. The magazine will be sent out quarterly to customers ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

cards are issued by Beneficial Bank. Customer magazines Customer magazines ... out of ten major companies which still do not have a customer magazine that they are missing out ... is British Midland s relaunched Voyager magazine. Latest contract gained by Summerhouse Publishing ...

Orange sets up loyalty scheme

Orange is turning to direct marketing to combat customer defection as it launches the mobile-phone industry s first standalone loyalty scheme. This week Orange rolls out Orange Equity to its million-plus customer base using its own customer publication, O Magazine, and a direct-mail campaign ...

MARKETING FOCUS: The new establishment - Microsoft, Nike, The Body Shop and Virgin have joined the establishment they set out to challenge Amanda Richards reports on the problems of rebel brands that have grown up.

in Business Ethics magazine. The article sparked a storm of controversy and revealed a vulnerable chink ...

DIRECT: MY BEST SHOT

out of every magazine you pick up....cascading out of every magazine you pick up. VirginNet intends to do for the Internet what Virgin ...

ADVERTISING & PROMOTION: Why first-class brains display a superior vision

. Before the magazine even hit the streets, they bid for MCI, getting BT off the hook. I envy her because...Jeanne C Lee who wrote in Fortune s October 13 issue praising WorldCom must be a happy bunny. Before the magazine even hit the streets, they bid for MCI, getting BT off the hook. I envy her because I have long yearned to reprise the eerily accurate predictions made in this column. I just haven ...

HOTLINE

and Travel magazine and has narrowed its search down to two unnamed shops. Gregor Rankin, the publisher of the new 100-page magazine which comes out on 4 December, said he would make an official appointment ...

FOR THE RECORD

and on the cinema pages of listings magazines. The show will be screened on Friday nights at 10.50pm. After ... month that admissions were up on 1996. Smash Hits, the Emap Metro teen magazine, is claiming a ... in a special awards issue of Gramophone magazine. The pan-European music channel, MTV ...

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