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FCA! depicts Wales as the ideal place to relax on holiday

19 Dec 1997 | by MAIRI CLARK

promotional campaign, including direct mail and magazine inserts in February. The drive will culminate ...

Thomas Cook boss for online job

18 Dec 1997 | by LISA CAMPBELL

strategy and introduced the Thomas Cook Magazine, which offers holiday tips and reports to regular ...

Channel 5’s teletext facility calls in two for 1998 campaign

12 Dec 1997 | by Our Parliamentary correspondent

such as exclusive football coverage and first-run movies. Selected magazines will carry long-term campaigns ... and holiday magazines. The activity will be topped up with national and local radio ads during the peak ...

PRIVATE VIEW

12 Dec 1997 | by LARRY BARKER

: Women s weekly and monthly magazines ITV Project: Sport Client: Sam Carter, head ...

HOTLINE

12 Dec 1997 | by ELEANOR TRICKETT

by readers of TV Quick magazine, who condemn it as distasteful and embarrassing . A tacky series of ads ...

CAMPAIGN DIARY:

05 Dec 1997

at the placement of an ad in this week s Telegraph Magazine....Campaign never likes to kick people when they re down but we did gasp in amazement at the placement of an ad in this week s Telegraph Magazine. Showing a selection of stunning scenes, it s only when readers reach the endline that they will wonder why it wasn t pulled a good couple ...

Tesco heads the quality roster

04 Dec 1997 | by ALI QASSIM

muscle, according to a survey of corporate reputation produced by Management Today magazine, published...Tesco, British Airways and BSkyB are the UK s most admired companies in terms of their marketing muscle, according to a survey of corporate reputation produced by Management Today magazine, published by Haymarket Group. The survey, produced in association with Nottingham Business School, is based ...

Sky Movies aims for women in tube blitz

28 Nov 1997 | by ANNA GRIFFITHS

s glossy magazines by taking up poster sites along the platform of an entire London Underground station...Sky Movies is following up its pounds 1 million ready to watch advertising campaign in women s glossy magazines by taking up poster sites along the platform of an entire London Underground station - Knightsbridge - next month. The advertising campaign features striking fashion designs appropriate ...

FOR THE RECORD

21 Nov 1997 | by RICHARD COOK

of Disney s BigTime magazine, will edit the supplement. Richard Brooke, the BSkyB finance director ... the promotion. John Brown Contract Publishing has launched Longneck, a customer magazine for Budweiser ... mixture of sport, fashion and music. The magazine will be sent out quarterly to customers ...

CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better

20 Nov 1997 | by ANDY FRY

Since 1990, the customer magazine sector has doubled in value to be worth around pounds 127m a...Since 1990, the customer magazine sector has doubled in value to be worth around pounds 127m a ... . River Publishing is one of the UK s leading customer magazine companies, with clients that include ... -rate read posing as magazines. Mainstream journalists wouldn t choose it as a career path. Now, a ...

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