to remove filtersCAMPAIGNS - Drivers given star treatment - Financial Services
10 Apr 1998 | by JENNIFER WHITEHEAD
motor, insurance and financial trade magazines. Most coverage was quite detailed, laying out ...
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CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion
05 Jun 1998 | by MARY COWLETT
Launched four years ago, Cityscreen is a real-time text-based magazine, providing news...Launched four years ago, Cityscreen is a real-time text-based magazine, providing news and entertainment to City traders with Reuters terminals. The system works in a similar way to Teletext ... and entertainment values of its own magazine to over 170 invited agency personnel and media journalists ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
. CASE STUDY: BRINGING BULLYING INTO THE FAMILY CIRCLE In August 1997, Family Circle magazine ... Mizz and Shoot magazines. Selected readers were then invited to be part of a special bullying forum ...
CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship
06 Mar 1998 | by LEXIE GODDARD
worldwide magazine programme, Kick. However, Paragon s plans for more extensive TV coverage were ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
