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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

. In February this year the magazine launched its Proof campaign and championed it all year. This aims ...

FOCUS: THE SOUTH - A broad attitude to local issues/Towns in the Home Counties are having to balance increasing business and the benefits it brings, with maintaining local character. Stephanie France reports

magazine. It was also covered by home computing titles, including Revolution and Internet Access Made ...

MEDIA IN BRIEF: Southwell returns to Loaded

Tim Southwell has rejoined Loaded, the IPC Magazines title he co-founded with James Brown in 1994...Tim Southwell has rejoined Loaded, the IPC Magazines title he co-founded with James Brown in 1994. He replaces Derek Harbinson, who is leaving to pursue other projects. Southwell left the magazine in November 1996 to write a book, Getting Away With It - The Inside Story of Loaded, which ...

MEDIA: Thorton edits NME web site

Anthony Thornton has joined music magazine NME s web site (nme.com) as editor. Thornton joins IPC...Anthony Thornton has joined music magazine NME s web site (nme.com) as editor. Thornton joins IPC magazines, from Miller Freeman where he edited dotmusic, the web site of the music business trade magazine, Music Week. nme.com contains news, reviews, chat and special offers. ...

MEDIA: Profile - The battle for the boys - CHRIS MAILLARD, Editor, Maxim

The men s magazine market is getting tougher by the month. Cabal Communications has just had its...The men s magazine market is getting tougher by the month. Cabal Communications has just had its ... battle is Chris Maillard, the new editor of Dennis Publishing s Maxim. He is taking over a magazine ... , but he does think a few tweaks are in order. It would be stupid to come to the men s magazine ...

Redwood selects Fishburn Hedges to raise its profile

director and founder, Mike Potter, said: While over half of the top 50 brands have a customer magazine ... magazines: Sky TV Guide, with a readership of 5.9 million, M&S Magazine, which has 4.5 million readers and AA Magazine, with a readership of 3.8 million. ...

Promote steers First Leisure fitness PR

briefed to target the lifestyle press, women s magazines and the quality men s fashion magazines like GQ ...

FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

letters for children s birthday parties. In BBC Gardener s World magazine the advertorial explained how ... on Sunday s You magazine in mid-October. This showed how Canon products could enhance the lifestyle ...

PUBLIC RELATIONS: PR in the driving seat - PR is often at the forefront of a consumer product launch. This requires careful integration with other elements of the mix to deliver the results Robert Gray reports.

of The Cell in leading style magazines such as Touch and Mixmag. Although these titles have ... for an insight into new style trends. More mainstream magazines saw the coverage given to the product ... magazines and national newspapers. Joining the jet set A sponsored promotion was negotiated ...

MEDIA: Profile: Taking a serious view of health - Charlotte Packer, editor, Real Health and Beauty

Sometimes you can pick up on the nation s zeitgeist by looking at magazine shelves. Last year...Sometimes you can pick up on the nation s zeitgeist by looking at magazine shelves. Last year, there was a wave of interior and home interest magazines flooding the market. This year it s health ... of Charlotte Packer. Packer only joined the magazine a month ago and has had to turn around the first ...

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