IPC Magazines pledges to spend £25m on marketing in '99
11 Nov 1998
- IPC Magazines has pledged to spend 25 million on its marketing next year as it kicks off two major agency reviews.
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IPC Magazines pledges to spend £25m on marketing in '99
11 Nov 1998
- IPC Magazines has pledged to spend 25 million on its marketing next year as it kicks off two major agency reviews.
IPC Magazines launches one of UK's oldest titles online
30 Oct 1998
- One of the UK s oldest magazines, the Field, has been launched onto the web with a promotional microsite designed to drive international sales of the 145 year old monthly magazine.
IPC Magazines launches one of UK's oldest titles online
30 Oct 1998
- One of the UK s oldest magazines, the Field, has been launched onto the web with a promotional microsite designed to drive international sales of the 145 year old monthly magazine.
MEDIA SPOTLIGHT ON: MEN’S TITLES - GQ Active’s demise serves as warning for men’s magazines. Mainstream spin-offs are now saturating the men’s sector, Alasdair Reid says
16 Oct 1998 | by ALASDAIR REID
Has the men s magazine market overstretched itself? Last week saw the demise of Conde Nast s GQ Active, at least as a stand-alone title.
Emap restructure blurs the line between magazines, TV and radio
09 Oct 1998 | by Staff,
LONDON - Emap has restructured its management to enable it to exploit links between its magazines, TV and radio businesses.
CUSTOMER MAGAZINES: Contracting out - Lexie Goddard asks why journalism’s elite are switching to customer titles
10 Sep 1998 | by LEXIE GODDARD
The pay is not always better, the hours are not guaranteed to be shorter and the publications are seen to be less prestigious. So why is it that a growing number of heavyweight journalists are ditching glamorous jobs on glossy magazines and top newspapers to edit customer titles?
CUSTOMER MAGAZINES: Winning words - Production values in customer titles are higher than ever. Robert Gray asks why
10 Sep 1998 | by ROBERT GRAY
As trends go, it has been one of the easiest to spot. The quality of customer magazines has, by and large, improved tremendously in recent years.
CUSTOMER MAGAZINES: Grabbing headlines - Asda has chosen to target customers by relaunching its magazine. Emily Booth looks at its distinctive approach to building loyalty
10 Sep 1998 | by EMILY BOOTH, a reporter on Marketing Di
While most supermarkets slug it out in the loyalty card stakes, Asda has been busy carving a more distinct loyalty path. As all its main rivals are busy developing complex database loyalty-card programmes, the Leeds-based chain has opted to put its eggs in the customer magazine basket.
High profile US magazines search for ad agencies
09 Sep 1998
- Two high-profile US magazines, the New Yorker and George, are in the process of looking for new agencies to handle their creative advertising accounts.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
