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MEDIA CHOICE: REAL HEALTH & BEAUTY

, surrounded by women s magazines, I rarely read them thoroughly because I find many of them too patronising...., surrounded by women s magazines, I rarely read them thoroughly because I find many of them too ... . What I am looking for in a health and beauty magazine is one which offers me the information I need ... . So how does Real Health s journalism was pretty good. The magazine doesn t patronise and is heavy ...

MEDIA CASE STUDY: HOMEBASE

. Endorsement by homestyle magazines is a very important part of any DIY store s public relations. The message ... quality than consumers think. Having an editor from a magazine such as Homes readers. Homebase wanted a fully integrated campaign with involvement from several magazines. It also wanted this theme ...

STOP PRESS

Customer Magazines (HCM) is moving into the medical and business-to-business markets. The new arm ...

MEDIA: Soutar selected for top creative Emap Radio role

previous editor of Emap s men s magazine FHM, has been the managing director of Kiss since March 1987 ...

CAREERS: IPA modernises training course - Trainees are given a grounding in the industry basics at the Institute of Practitioners in Advertising Evening Series, writes Mark Robinson

tied to Time Out magazine that would provide the sort of individualists who might drink the cocktail ...

MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.

Since 1990, the home interest magazine market has undergone a boom of staggering proportions. From...Since 1990, the home interest magazine market has undergone a boom of staggering proportions. From a base of around six titles, there are now almost 30 magazines competing for readers ... launched, they have brought new purchasers into the marketplace. The consumer magazine boom ...

MEDIA: IPC shortlists five

IPC Magazines has shortlisted five agencies to pitch for its pounds 5m centralised media account...IPC Magazines has shortlisted five agencies to pitch for its pounds 5m centralised media account: the three incumbents, Carat, CIA Medianetwork and Zenith Media, as well as Walker Media and The Media Business Group. ...

Jigsaw search for 20 sponsors

The consumer response rate for a trial launch of customer magazines launched by Jigsaw...The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded ... , is planning to bring in 20 companies to sponsor the magazines. They would not join Jigsaw, but would add ...

MARKETING MIX: That was the week that was

into national consumer giveaway magazines; Rumours continue that Golden Wonder will pull out of packaged nuts...15 years ago: IPC announces the launch of Easy Gardening and Homecare, its first foray into national consumer giveaway magazines; Rumours continue that Golden Wonder will pull out of packaged nuts, having failed to increase market share beyond 5%; the BBC announces healthier ratings of 49 ...

Heinz promotes Duff to Euro job

-sell Heinz products through a series of magazines, it was the first attempt by an FMCG giant to shift ...

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