19 Dec 1998
| by SANDRA COLLINS, Marketing Director, Opt
, surrounded by women s magazines, I
rarely read them thoroughly because I find many of them too
patronising...., surrounded by women s magazines, I
rarely read them thoroughly because I find many of them too ...
.
What I am looking for in a health and beauty magazine is one which
offers me the information I need ...
.
So how does Real Health s
journalism was pretty good. The magazine doesn t patronise and is heavy ...
19 Dec 1998
| by RAYMOND SNODDY
.
Endorsement by homestyle magazines is a very important part of any DIY
store s public relations. The message ...
quality than consumers think. Having an editor from a magazine such as
Homes readers.
Homebase wanted a fully integrated campaign with involvement from
several magazines. It also wanted this theme ...
19 Dec 1998
| by NEILL DENNY
Customer Magazines (HCM) is moving into the medical and
business-to-business markets. The new arm ...
19 Dec 1998
| by SANDRA COLLINS, Marketing Director, Opt
previous editor of Emap s men s magazine FHM, has been the
managing director of Kiss since March 1987 ...
19 Dec 1998
| by MARK ROBINSON
tied to Time Out magazine that would provide the sort of individualists
who might drink the cocktail ...
17 Dec 1998
| by ANDY FRY
Since 1990, the home interest magazine market has undergone a boom
of staggering proportions. From...Since 1990, the home interest magazine market has undergone a boom
of staggering proportions. From a base of around six titles, there are
now almost 30 magazines competing for readers ...
launched, they have brought new purchasers into the marketplace.
The consumer magazine boom ...
17 Dec 1998
| by LUCY BARRETT
IPC Magazines has shortlisted five agencies to pitch for its pounds
5m centralised media account...IPC Magazines has shortlisted five agencies to pitch for its pounds
5m centralised media account: the three incumbents, Carat, CIA
Medianetwork and Zenith Media, as well as Walker Media and The Media
Business Group.
...
17 Dec 1998
| by DANNY ROGERS
The consumer response rate for a trial launch of customer magazines
launched by Jigsaw...The consumer response rate for a trial launch of customer magazines
launched by Jigsaw, the marketing consortium formed by Unilever,
Kimberly-Clark and Cadbury Schweppes, has far exceeded ...
, is planning to bring
in 20 companies to sponsor the magazines. They would not join Jigsaw,
but would add ...
17 Dec 1998
| by JANE BAINBRIDGE
into national consumer giveaway magazines;
Rumours continue that Golden Wonder will pull out of packaged nuts...15 years ago: IPC announces the launch of Easy Gardening and
Homecare, its first foray into national consumer giveaway magazines;
Rumours continue that Golden Wonder will pull out of packaged nuts,
having failed to increase market share beyond 5%; the BBC announces
healthier ratings of 49 ...
17 Dec 1998
| by DANNY ROGERS
-sell Heinz products through a series of magazines, it was the
first attempt by an FMCG giant to shift ...