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MEDIA CHOICE: REAL HEALTH & BEAUTY

19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt

, surrounded by women s magazines, I rarely read them thoroughly because I find many of them too patronising...., surrounded by women s magazines, I rarely read them thoroughly because I find many of them too ... . What I am looking for in a health and beauty magazine is one which offers me the information I need ... . So how does Real Health s journalism was pretty good. The magazine doesn t patronise and is heavy ...

STOP PRESS

19 Dec 1998 | by NEILL DENNY

Customer Magazines (HCM) is moving into the medical and business-to-business markets. The new arm ...

PRIVATE VIEW

18 Dec 1998 | by ANDREW CRACKNELL

, Richard Huntington, Chas Bayfield, Jim Bolton Photography: Good Housekeeping magazine Exposure ...

Jigsaw search for 20 sponsors

17 Dec 1998 | by DANNY ROGERS

The consumer response rate for a trial launch of customer magazines launched by Jigsaw...The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded ... , is planning to bring in 20 companies to sponsor the magazines. They would not join Jigsaw, but would add ...

Budweiser ad tops youth survey

17 Dec 1998 | by DANNY ROGERS

.9% of votes. Procter s new drink Sunny Delight came third with 5.5%. Magazine of the year was FHM ... included Emap Elan s More and the National Magazine Company s Cosmopolitan. ...

MEDIA CHOICE

11 Dec 1998 | by SUE ORIEL

Eleanor Trickett picks the Lynx ad in December s Loaded: The cheek of it, expecting a magazine...Eleanor Trickett picks the Lynx ad in December s Loaded: The cheek of it, expecting a magazine s readers to finish the ad off themselves! These peel-off stickers are a brilliant idea, encouraging real interaction with the brand. In my experience, few people can help messing about ...

the glossy magazine market, a sector which is dependent on luxury goods advertising

03 Dec 1998 | by RICHARD BRITTON

, deputy managing director of the National Magazine Company, publisher of Harper s s optimism. Gloomy ... helped magazine companies cope with difficult economic conditions. He states that the strong magazine brands will continue to thrive. Magazines have broadened their revenue base into areas like ...

CAMPAIGN MEDIA AWARDS 1998: Best Use of Mixed Media - Avanti, the relaunch of sex

27 Nov 1998

, style and lifestyle sections in magazines and sampling activity in exclusive retail outlets ...

REVIEW: Marketing and advertising news in the week’s press

27 Nov 1998 | by JOHN TYLEE

. They will also run in style magazines. - General release Carlton Communications has pulled out of talks ...

AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

26 Nov 1998 | by LAURA MAZUR

to produce customer magazines looks at first glance like smart marketing....together to produce customer magazines looks at first glance like smart marketing. Strengthening ... publications. While they have different titles and designs, the magazines, which are going to three ... that there were over 180 customer magazines in the UK, going to almost 65 million people. Few business ...

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