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FOCUS: THE SOUTH - A broad attitude to local issues/Towns in the Home Counties are having to balance increasing business and the benefits it brings, with maintaining local character. Stephanie France reports

magazine. It was also covered by home computing titles, including Revolution and Internet Access Made ...

STOP PRESS: Consolidated to push Which? brand

are aware of the full range of Which? magazines and books, supporting an advertising campaign in the area...are aware of the full range of Which? magazines and books, supporting an advertising campaign ...

Hill and Knowlton lands consumer PR work for Saga

, credit cards, holidays, home gas supplies, home shopping and TESSAs and PEPs. Its magazine, Saga Magazine, has an estimated circulation of one million and readership of two million, making it the best ...

CAMPAIGNS: Judge and Jury - Mirror, mirror on the wall, who wants honesty at all? Consumers don’t want truth when it comes to their cosmetics, they want glamour, says Sean Larkins, account director, Addition PR

stance is founded on sound enough facts. Cosmetics companies blind us with science. Glamorous magazines ... . Magazines awash with images of pre-pubescent anorexics wearing maximum make-up and minimum clothing sell ...

CAMPAIGNS: Making mobiles more adaptable - Product Launch

was secured in Mobile Choice and What Cellphone magazines. Press clippings from long lead time publications are still coming in. The prestigious travel magazine Conde Nast Traveller is expected to carry a news ...

CAMPAIGNS: Product Launch - A clean start for Pore Perfect

, targeting women s magazines and supported by attached nose strip samples. To differentiate the product ... -to-one interviews with beauty editors of key titles such as Company and Zest magazines. The aim was to sell ... . To coincide with the launch, reader giveaways were placed in consumer magazines and a suggested competition ...

MEDIA: In Brief - IPC to relaunch Options

IPC is relaunching monthly magazine Options to target 20- to 35-year-old women addicted...IPC is relaunching monthly magazine Options to target 20- to 35-year-old women addicted to shopping - which 30 per cent of young people say is their main leisure activity. Options will cover the usual areas but, from July, include things to try and buy in every feature. ...

The reluctant entrepreneur - Tim Waterstone has a knack for attracting headlines and this looks set to continue as his HMV Media Group prepares to compete with US rivals

this summer, will offer department store-style book, music, video, magazine and periodical sections, plus ...

CAMPAIGNS - Loyalty is on the cards for Bass - Consumer PR

and it encouraged local debate on pub loyalty. Mike Bennett, industry editor at Licensing Magazine says ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

. CASE STUDY: BRINGING BULLYING INTO THE FAMILY CIRCLE In August 1997, Family Circle magazine ... Mizz and Shoot magazines. Selected readers were then invited to be part of a special bullying forum ...

 

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