to remove filtersSTOP PRESS
17 Dec 1998 | by DANNY ROGERS
it has contingency plans . Allied Domecq has launched its first customer magazine in an attempt to build loyalty for its Harvey s Bristol Cream brand. Harvey s, a glossy lifestyle magazine aimed ...
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STOP PRESS
19 Dec 1998 | by NEILL DENNY
Customer Magazines (HCM) is moving into the medical and business-to-business markets. The new arm ...
Budweiser ad tops youth survey
17 Dec 1998 | by DANNY ROGERS
.9% of votes. Procter s new drink Sunny Delight came third with 5.5%. Magazine of the year was FHM ... included Emap Elan s More and the National Magazine Company s Cosmopolitan. ...
INTERNATIONAL: WHAT’S HOT IN SWITZERLAND
04 Dec 1998 | by HANSPETER SCHWEIZER, the creative direc
leafing frantically through newspapers, magazines and professional journals. The result? The same...leafing frantically through newspapers, magazines and professional journals. The result? The same ...
Clarks offers Soulmates
29 Oct 1998 | by DANNY ROGERS
. Rewards include discount vouchers, magazine subscriptions and family days out....Clarks Shoes is targeting 10,000 mothers with a pilot reward scheme in the North-east. Soulmates, developed with Tequila London, will try to cross-sell adult shoes to mothers shopping for their children. Rewards include discount vouchers, magazine subscriptions and family days out. ...
Triumph’s Flaunt targets voluptuous
16 Oct 1998 | by HARRIET GREEN
in leading women s magazines such as Elle, Cosmopolitan and Marie Claire, will run throughout the autumn ...
Armani to monopolise Guardian ads
25 Sep 1998 | by ANNA GRIFFITHS
of strategy for Armani, which has previously favoured magazines for its exclusive advertising campaigns. In February, Armani was the sole advertiser in the Atlantic edition of Time magazine s 75th anniversary ...
MEDIA: Channel 5 to air FHM Collections fashion ’special’
24 Sep 1998 | by ANNE-MARIE CRAWFORD
Collections earlier this month as a twice-yearly fashion magazine. Schoonmaker confirmed Emap had a ... single programme pilot for its car magazine, Max Power, on the Granada Sky Broadcasting channel Men ...
MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage
17 Sep 1998 | by ROGER COWE
magazine suggested it might be necessary to sell Virgin Atlantic to finance the railways. The Financial ...
MEDIA: LOADED FASHION: AN EXPERT’S VIEW - Sebastian Bishop thinks a well-dressed chap needs a copy of Loaded Fashion
11 Sep 1998 | by SEBASTIAN BISHOP, James Burrows’
- is there room for another men s magazine? However, I have nothing but praise for this latest offering. One ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
