19 Dec 1998
| by NEILL DENNY
Customer Magazines (HCM) is moving into the medical and
business-to-business markets. The new arm ...
17 Dec 1998
| by DANNY ROGERS
The consumer response rate for a trial launch of customer magazines
launched by Jigsaw...The consumer response rate for a trial launch of customer magazines
launched by Jigsaw, the marketing consortium formed by Unilever,
Kimberly-Clark and Cadbury Schweppes, has far exceeded ...
, is planning to bring
in 20 companies to sponsor the magazines. They would not join Jigsaw,
but would add ...
17 Dec 1998
| by JANE BAINBRIDGE
into national consumer giveaway magazines;
Rumours continue that Golden Wonder will pull out of packaged nuts...15 years ago: IPC announces the launch of Easy Gardening and
Homecare, its first foray into national consumer giveaway magazines;
Rumours continue that Golden Wonder will pull out of packaged nuts,
having failed to increase market share beyond 5%; the BBC announces
healthier ratings of 49 ...
17 Dec 1998
| by DANNY ROGERS
-sell Heinz products through a series of magazines, it was the
first attempt by an FMCG giant to shift ...
17 Dec 1998
| by DANNY ROGERS
it
has contingency plans .
Allied Domecq has launched its first customer magazine in an attempt to
build loyalty for its Harvey s Bristol Cream brand. Harvey s, a glossy
lifestyle magazine aimed ...
17 Dec 1998
| by DANNY ROGERS
.9% of
votes. Procter s new drink Sunny Delight came third with
5.5%.
Magazine of the year was FHM ...
included Emap Elan s More and the National Magazine Company s
Cosmopolitan.
...
11 Dec 1998
| by SUE ORIEL
to write
lists.
Whenever I sit down to actually read Sainsbury s weighty title, The
Magazine, I ...
to
quickly dust the piano. Returning to The Magazine, I enjoyed a page on
festive accidents by Sue Townsend ...
11 Dec 1998
| by JOHN TYLEE
Tribune, Newsweek, Business
Week, Clever Media and the Turkish magazine group, Hurriyet.
Time ...
04 Dec 1998
| by AMANDA HALL
-
proliferating media world where direct contact with customers, through
magazines and offers, was beginning ...
magazine
and one of the main tenets of its direct marketing push. The conclusion?
That Heinz s move ...
03 Dec 1998
| by LAURA MAZUR
for growth.
What would you be if you had not gone into marketing? I d probably be a
magazine editor ...