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STOP PRESS

Customer Magazines (HCM) is moving into the medical and business-to-business markets. The new arm ...

Jigsaw search for 20 sponsors

The consumer response rate for a trial launch of customer magazines launched by Jigsaw...The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded ... , is planning to bring in 20 companies to sponsor the magazines. They would not join Jigsaw, but would add ...

MARKETING MIX: That was the week that was

into national consumer giveaway magazines; Rumours continue that Golden Wonder will pull out of packaged nuts...15 years ago: IPC announces the launch of Easy Gardening and Homecare, its first foray into national consumer giveaway magazines; Rumours continue that Golden Wonder will pull out of packaged nuts, having failed to increase market share beyond 5%; the BBC announces healthier ratings of 49 ...

Heinz promotes Duff to Euro job

-sell Heinz products through a series of magazines, it was the first attempt by an FMCG giant to shift ...

STOP PRESS

it has contingency plans . Allied Domecq has launched its first customer magazine in an attempt to build loyalty for its Harvey s Bristol Cream brand. Harvey s, a glossy lifestyle magazine aimed ...

Budweiser ad tops youth survey

.9% of votes. Procter s new drink Sunny Delight came third with 5.5%. Magazine of the year was FHM ... included Emap Elan s More and the National Magazine Company s Cosmopolitan. ...

SAINSBURY’S THE MAGAZINE: AN EXPERT’S VIEW - Sue Oriel takes a breather from the Xmas

to write lists. Whenever I sit down to actually read Sainsbury s weighty title, The Magazine, I ... to quickly dust the piano. Returning to The Magazine, I enjoyed a page on festive accidents by Sue Townsend ...

Dominic Cadbury to lend weight to IAA’s London conference

Tribune, Newsweek, Business Week, Clever Media and the Turkish magazine group, Hurriyet. Time ...

THE BOARDROOM PLAYERS - NIGEL CLARE - One of eight category leaders reporting to Heinz group chief executive Bill Johnson, Nigel Clare is looking for the ketchup equivalent of ’Beanz Meanz Heinz’

- proliferating media world where direct contact with customers, through magazines and offers, was beginning ... magazine and one of the main tenets of its direct marketing push. The conclusion? That Heinz s move ...

MARKETING MIX: Brand manager of the week

for growth. What would you be if you had not gone into marketing? I d probably be a magazine editor ...

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