to remove filtersSTOP PRESS
19 Dec 1998 | by NEILL DENNY
Customer Magazines (HCM) is moving into the medical and business-to-business markets. The new arm ...
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MEDIA CASE STUDY: HOMEBASE
19 Dec 1998 | by RAYMOND SNODDY
. Endorsement by homestyle magazines is a very important part of any DIY store s public relations. The message ... quality than consumers think. Having an editor from a magazine such as Homes readers. Homebase wanted a fully integrated campaign with involvement from several magazines. It also wanted this theme ...
Publishers battle it out as Boots plans to revive magazine
18 Dec 1998 | by JOHN TYLEE
Boots the Chemist is set to revive its customer magazine for a third time after seeing pitches...Boots the Chemist is set to revive its customer magazine for a third time after seeing pitches ... Magazines, Premier Magazines and one other publisher. Boots is keen to publish a glossy magazine ... to produce a glossy magazine costing 95p. However, the quarterly title was suspended in September 1995 ...
MARKETING MIX: That was the week that was
17 Dec 1998 | by JANE BAINBRIDGE
into national consumer giveaway magazines; Rumours continue that Golden Wonder will pull out of packaged nuts...15 years ago: IPC announces the launch of Easy Gardening and Homecare, its first foray into national consumer giveaway magazines; Rumours continue that Golden Wonder will pull out of packaged nuts, having failed to increase market share beyond 5%; the BBC announces healthier ratings of 49 ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
it has contingency plans . Allied Domecq has launched its first customer magazine in an attempt to build loyalty for its Harvey s Bristol Cream brand. Harvey s, a glossy lifestyle magazine aimed ...
SAINSBURY’S THE MAGAZINE: AN EXPERT’S VIEW - Sue Oriel takes a breather from the Xmas
11 Dec 1998 | by SUE ORIEL
to write lists. Whenever I sit down to actually read Sainsbury s weighty title, The Magazine, I ... to quickly dust the piano. Returning to The Magazine, I enjoyed a page on festive accidents by Sue Townsend ...
HOTLINE
11 Dec 1998 | by ANNA GRIFFITHS
, DM9 DDB, was named agency of the year. IPC Magazines has handed Duckworth Finn Grubb Waters ...
ASA upholds Tesco complaint against Safeway press ad
11 Dec 1998 | by JOHN TYLEE
Nichols has been censured by the ASA for running a magazine ad which demeaned women and trivialised ...
Cabal launches science monthly
26 Nov 1998 | by IAN DARBY
Sally O Sullivan s Cabal Communications is to launch a science-based monthly magazine...Sally O Sullivan s Cabal Communications is to launch a science-based monthly magazine that will rival Focus. The magazine is being positioned as an international brand and will be printed ... such as earthquakes and the Millennium Bug. The magazine will sit somewhere between New Scientist and Focus ...
Lads mag Front banned by two supermarkets
19 Nov 1998 | by ANNE-MARIE CRAWFORD
Front, the new lads magazine from Sally O Sullivan s publishing house Cabal, has been banned from...Front, the new lads magazine from Sally O Sullivan s publishing house Cabal, has been banned from the shelves of Sainsbury s and Asda. The supermarkets are refusing to stock the latest edition of the magazine because of concern about its content and its target readership of boys aged 16 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
