to remove filtersDIARY: Iceland’s campaigners come out of their shells and go to work on a egg
19 Nov 1999 | by ANDREW HOLT
the national press and women s interest magazines to boiled eggs and organic bread soldiers. Iceland ...
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Telegraph hands ad sales trade PR work to Propeller
26 Nov 1999 | by DAVID MCCORMACK
. It gained a great deal of coverage in advertising trade magazines, said Propeller managing director ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
or products featured in the magazine have a phenomenal effect on the consumer. We put together looks from ... in sales whenever one of their products appears in a magazine or newspaper: People come in and ask ... of the designer. The campaign was cross-promoted in the Debenhams magazine and the fashion press ...
FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard
03 Sep 1999 | by LEXIE GODDARD
, not to mention specialist publications such as Official Nintendo magazine. Kids media such as SMTV and Live ...
DIARY: Draper forgets the PR as he launches ad agency
13 Aug 1999 | by JULIETTE GARSIDE
, the advertising industry journal, and Marketing and Marketing Week, the magazines read by marketing consultancy ...
CAMPAIGNS: Channel 4 learns that sex still sells - Broadcast PR
26 Feb 1999 | by JENNIFER WHITEHEAD
and mid-market tabloids. In addition, new entertainment magazine Heat was targeted, as its launch ... the series and also to appear in various glossy magazines. Darren Star, the well-known executive producer ... Parker was featured in various magazines such as FHM and Elle. However, while the objective ...
COMMENT: We must not sell ourselves short to Parliament - Public relations is lagging behind the advertising industry when it comes to gaining positive recognition from MPs, says Tom McNally
08 Jan 1999 | by TOM MCNALLY, vice-chairman of Shandwick
couple of weeks ago, in Parliament s own trade paper, the House Magazine, I wrote in praise of the PR ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
