16 Dec 1999
| by STEPHEN CHANDLER, an account director a
ahead of a
likely advertising ban; Dennis Publishing is revealed to be planning a
new men s magazine ...
02 Dec 1999
. The core communication,
however, is a series of eight magazines, posted to coincide with key
stages, from early pregnancy to two-year-olds.
The magazines provide information and advice from experts ...
02 Dec 1999
| by ANDY FRY
awards event for the UK s pounds 302m customer
magazine publishing sector, underlining the fact...awards event for the UK s pounds 302m customer
magazine publishing sector, underlining the fact ...
else, judges were looking for proof of a magazine s
effectiveness.
These magazines ...
TITLE
O magazine
O magazine has been distributed free to Orange mobile phone users since ...
02 Dec 1999
Veterinary
Practice Nurse, a quarterly magazine with a UK circulation of 8000.
A survey of readers ...
.
Research has established that nine out of ten nurses rate the magazine,
content and presentation highly ...
COMMENDED
Baber Smith is a marketing communications agency which produces customer
magazines ...
02 Dec 1999
-on, and exactly what consumers need
to help them. It takes the whole industry forward.
The magazine ...
suggests price is less important
to many customers than inspiration and information.
The magazine ...
of
authority.
Consumers are prepared to pay - the magazine carries a cover price of
pounds 2 ...
02 Dec 1999
| by CONOR DIGNAM
place via a wide range of media, including loyalty
schemes, the web, the telephone, customer magazines...magazines, or even the
television.
But, of course, the difficulty is separating the reality from ...
02 Dec 1999
is central, since it triggers the mailing of eight
magazines marketing different stages of pregnancy ...
02 Dec 1999
the launch of BMW s new 3 Series, River Publishing produced a
special magazine for distribution with the Daily Telegraph. It was
created to look like a lifestyle magazine, with exciting features and
photography, rather than a car magazine - hence the name Code.
The Daily Telegraph regarded ...
02 Dec 1999
| by DRAYTON BIRD
raise response),
but you can feel there is something inside: it s a new magazine called
Voila ...
their
customers like to receive junk through the mail?
The magazine itself reminds me, with nausea ...
direct mail pack is the letter. This one has a
similar tone to the magazine. You ve heard it all before ...
02 Dec 1999
panel. Responsible for the magazine s successful 1999 redesign, he has
held the positions of deputy editor, news editor and media editor since
joining the magazine in 1995.
Ken Gofton ...