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MARKETING MIX - That was the week that was

ahead of a likely advertising ban; Dennis Publishing is revealed to be planning a new men s magazine ...

RELATIONSHIP MARKETING AWARDS 1999: The Haymarket Customer Magazines retail award

. The core communication, however, is a series of eight magazines, posted to coincide with key stages, from early pregnancy to two-year-olds. The magazines provide information and advice from experts ...

magazines industry awards

awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact...awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact ... else, judges were looking for proof of a magazine s effectiveness. These magazines ... TITLE O magazine O magazine has been distributed free to Orange mobile phone users since ...

RELATIONSHIP MARKETING AWARDS 1999: Best customer magazine (business-to-business)

Veterinary Practice Nurse, a quarterly magazine with a UK circulation of 8000. A survey of readers ... . Research has established that nine out of ten nurses rate the magazine, content and presentation highly ... COMMENDED Baber Smith is a marketing communications agency which produces customer magazines ...

RELATIONSHIP MARKETING AWARDS 1999: Best customer magazine (consumer)

-on, and exactly what consumers need to help them. It takes the whole industry forward. The magazine ... suggests price is less important to many customers than inspiration and information. The magazine ... of authority. Consumers are prepared to pay - the magazine carries a cover price of pounds 2 ...

RELATIONSHIP MARKETING AWARDS 1999: Chairman’s introduction

place via a wide range of media, including loyalty schemes, the web, the telephone, customer magazines...magazines, or even the television. But, of course, the difficulty is separating the reality from ...

RELATIONSHIP MARKETING AWARDS 1999: The Polestar Select best use of a customer database

is central, since it triggers the mailing of eight magazines marketing different stages of pregnancy ...

RELATIONSHIP MARKETING AWARDS 1999: Best innovation

the launch of BMW s new 3 Series, River Publishing produced a special magazine for distribution with the Daily Telegraph. It was created to look like a lifestyle magazine, with exciting features and photography, rather than a car magazine - hence the name Code. The Daily Telegraph regarded ...

ANALYSIS: Piecing together the mess Jigsaw made of Voila’s DM - Why is a joint venture born out of three major FMCG companies unable to come up with a half-decent questionnaire, wonders Drayton Bird

raise response), but you can feel there is something inside: it s a new magazine called Voila ... their customers like to receive junk through the mail? The magazine itself reminds me, with nausea ... direct mail pack is the letter. This one has a similar tone to the magazine. You ve heard it all before ...

RELATIONSHIP MARKETING AWARDS 1999: The judges

panel. Responsible for the magazine s successful 1999 redesign, he has held the positions of deputy editor, news editor and media editor since joining the magazine in 1995. Ken Gofton ...

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