Magazines face net test
09 Dec 1999 | by MediaWeek
Magazines face net test
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FHM readers who want a different kind of six pack from the one they usually carry home from the offie can get in shape with a new brand extension - FHM Bionic.
Luci Rathan, ex-publisher of Loaded, has turner her back on the magazine world to join postcard advertising pioneer Cardguide.
There is something ironic in the way traditional newspapers are all hastily putting together new sections about the internet and e-commerce - a bit like the canal companies helping to build the railway lines during the last industrial revolution.
WINNER Client Tesco Agency Forward Publishing HIGHLY COMMENDED Client Freemans Agency In-house HIGHLY COMMENDED Client Safeway Agency 141 Communications
This is the first year the Association of Publishing Agencies (APA) has organised a dedicated awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact that the medium now plays a crucial role in the client s communication with its customer base.
UK publishing giant, Emap, has sold 13 business magazines and seven events to Informa for 28 million.
UK publishing giant, Emap, has sold 13 business magazines and seven events to Informa for 28 million.
Emap Business Communications is thought to be renewing efforts to sell its Emap Finance magazine division.
As I settled down to read this month s Marie Claire I noticed a big bulge a third of the way into the magazine. Expecting to pull out the usual clutch of irritating inserts I opened the offending section to find a cardboard pop-up featuring the latest No.7 make-up range spring into action.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.