20 Dec 1999
| by CAROLINE MARSHALL
For a magazine which has banged on rather a lot about advertising
having a commercial purpose...For a magazine which has banged on rather a lot about advertising
having a commercial purpose, it may seem surprising that Campaign is
devoting two pages of this special issue to showcasing ...
style magazine editor, two leading film-makers, two charity
campaigners, a style guru, a society ...
20 Dec 1999
| by JOHN WEBSTER, Chairman Of The Jury
. Claire
Beale
THE TOP TEN, ER, ELEVEN UK BUSINESS MAGAZINES.
Building
Computer ...
,150 business and trade
magazines published in the UK. Looking for the ten most influential is a
tall order. But looking back and trying to pick those magazines over a
century of publishing is even harder ...
20 Dec 1999
| by CAROLINE MARSHALL
placement for this
campaign (focusing particularly on the back covers of magazines) helped
to ensure ...
the magazine s red masthead. The copywriting
skills of David Abbott are also clearly apparent. This campaign ...
17 Dec 1999
Future Network, the UK magazine publishing group, is to launch its US internet business magazine...Future Network, the UK magazine publishing group, is to launch its US internet business magazine, Business 2.0, in the UK, France and Germany.
Business 2.0 will launch first in the UK in the spring ...
Red Herring, the US business technology magazine is planning to launch in the UK in the Spring ...
17 Dec 1999
Future Network, the UK magazine publishing group, is to launch its US internet business magazine...Future Network, the UK magazine publishing group, is to launch its US internet business magazine, Business 2.0, in the UK, France and Germany.
Business 2.0 will launch first in the UK in the spring ...
Red Herring, the US business technology magazine is planning to launch in the UK in the Spring ...
17 Dec 1999
| by ANNA GRIFFITHS
with Canary magazine, which is aimed at
people who work at Canary Wharf....Conde Nast s contract publishing division has landed its first
financial publishing contract with Canary magazine, which is aimed at
people who work at Canary Wharf.
Canary will have a ...
.
The magazine will be distributed through the big companies based at
Canary Wharf and will also be mailed ...
17 Dec 1999
| by ANNA GRIFFITHS
Gruner s
magazine market next spring with a glossy monthly title code-named
Project Florence....Gruner s
magazine market next spring with a glossy monthly title code-named
Project Florence ...
, which launched in January 1998, and the
National Magazine Company s She.
G Hara, group ...
, is to edit
the magazine.
Holger Wiemann, managing director of G We have pinpointed a
sector ...
17 Dec 1999
| by NIGEL MARSH, the client services direct
the feel of an
authoritative magazine.
And it s streets ahead of its direct competitors, who all ...
magazines - the Radio Times can easily justify its high price
compared with them. I m talking about the tidal wave of free listings
that are available in every newspaper and general interest magazine ...
17 Dec 1999
| by RICHARD COOK
than the other way around. Virtually
every ad you see in newspapers, magazines and on TV is for a ...
17 Dec 1999
| by ALASDAIR REID
. The magazine is aimed at busy
women with a core 30-plus ABC1 demographic. Everything that appears ...
.
The Periodical Publishers Association magazine handbook for 2000 reveals
that the top 25 advertisers ...
.8
million. The advertiser with the largest increase in magazine adspend
was SmithKline Beecham ...