to remove filtersMARKETING MIX - That was the week that was
16 Dec 1999 | by STEPHEN CHANDLER, an account director a
ahead of a likely advertising ban; Dennis Publishing is revealed to be planning a new men s magazine ...
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Campaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
placement for this campaign (focusing particularly on the back covers of magazines) helped to ensure ... the magazine s red masthead. The copywriting skills of David Abbott are also clearly apparent. This campaign ...
NEWS BRIEFS
13 Dec 1999 | by MARK TUNGATE
Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis...Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis and Universal McCann to take the estimated pounds 4 million task, which had previously been handled ...
IPC’s central sales unit opens with pounds 1.5m wins
13 Dec 1999 | by COLIN GRIMSHAW
where he worked on Sky TV Guide. Lara Anderson, formerly group ad manager at Premier Magazines ... and authority to broker group deals across the entire magazine and online portfolio. Karl Marsden heads ...
MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Eco-friendly Yves Rocher understands the beauty of the press and direct mail
13 Dec 1999 | by COLIN GRIMSHAW
exclusively in consumer magazines, mainly women s titles. The Daily Mail s You magazine got more than pounds ... and Top Sante also fared well. The other titles were Cable Guide, Debenhams magazine, Essentials ...
Dennis to launch women’s glossy with shopping theme
13 Dec 1999 | by COLIN GRIMSHAW
home shopping market, estimated to be worth pounds 13 billion by 2002. The magazine, code ... in the magazine, including editorial spreads, can be bought via the internet or telephone. Dennis ... Davies. The website will complement the magazine but will be more functional, providing greater ...
MEDIA BRIEFS: Richards joins Hair and Beauty as editor
10 Dec 1999 | by JEMIMAH BAILEY
of Kate Barlow to edit IPC s Hair magazine (PR Week, 26 November). Richards was previously beauty writer...of Kate Barlow to edit IPC s Hair magazine (PR Week, 26 November). Richards was previously beauty writer for the magazine, and joined the company in April. Style Publishing also produces Hair Now, Hair For You, and Wedding Hair and Beauty, holding 60 per cent of the hair magazine market in the UK. ...
MEDIA BRIEFS: Live Publishing kicks off with PC launch
10 Dec 1999 | by JEMIMAH BAILEY
December. The monthly magazine will provide readers with help for common PC problems, as well as software...Live Publishing International is launching a new personal computer title, PC Explorer, on 23 December. The monthly magazine will provide readers with help for common PC problems, as well as software reviews covering interests such as gardening, health and personal finance. Live Publishing is a new ...
ASA lambasts poster for Louis Marcel
10 Dec 1999 | by HARRIET MARSH
by Grey, was acceptable in women s magazines, where readers would understand its intention ... a magazine ad for its Sisley fashion brand which appeared to show a man imitating sexual ...
Peretti wins pitch to push Argentine wine
10 Dec 1999 | by ED SHELTON
magazines. We strongly believe consumers will start buying Argentine wine when they know more about ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
