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MEDIA BRIEFS: Liz Walker joins DMG’s Perfect Home

to the publisher s chair. Perfect Home is published by DMG Home Interest Magazines. Walker was previously editor...Perfect Home has named Liz Walker as editor, following the promotion of Julia Smith to the publisher s chair. Perfect Home is published by DMG Home Interest Magazines. Walker was previously editor of Photo Technique and has been working as a freelance for titles such as Homes and Ideas and Ideal Home ...

MEDIA: Women’s title is first for Dennis

recruited Rachel Shattock, who edits NatMags M, as editor. The new magazine, which has been code ... , catalogue or on-line. The magazine will combine everything that women expect from the existing ... : It s about making life better and easier. With a style and lifestyle focus the magazine will include ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

the national press and women s interest magazines to boiled eggs and organic bread soldiers. Iceland ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

or products featured in the magazine have a phenomenal effect on the consumer. We put together looks from ... in sales whenever one of their products appears in a magazine or newspaper: People come in and ask ... of the designer. The campaign was cross-promoted in the Debenhams magazine and the fashion press ...

INTERNATIONAL: Irish debut plans for Ann Summers

DUBLIN: Lingerie and sex aids chain Ann Summers has asked Irish agency Amplify to pitch for the account for its first Irish shop due to open in Dublin in early October. The company approached Amplify because of its track record with local listings magazine, In Dublin, which has a reputation ...

CAMPAIGNS: Wedding bells ring out Belfry qualities - Consumer PR

. Since then, Anthony Edwards PR has continued to liaise with the media, especially women s magazines ...

CAMPAIGNS: Consumer PR - QBO breathes life into Y2K philately

, Mirror, Express, Evening Standard, Saturday Times magazine and Daily Mail are among the newspapers ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

and promotional drive, linking up with Sugar magazine and Capital Radio. The sponsorship achieved 92 items ...

CAMPAIGNS: Creating a new era in shopping - Consumer PR

on crisis and issues management as getting glossy consumer magazines and lifestyle writers to buy ...

IPR hands young communicators award to Karian

, is managing editor of WH Smith s magazine Newslink, which is distributed to 28,000 staff worldwide. He ...

 

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