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MEDIA BRIEFS: Live Publishing kicks off with PC launch

December. The monthly magazine will provide readers with help for common PC problems, as well as software...Live Publishing International is launching a new personal computer title, PC Explorer, on 23 December. The monthly magazine will provide readers with help for common PC problems, as well as software reviews covering interests such as gardening, health and personal finance. Live Publishing is a new ...

FOCUS HI-TECH PR: Hardware gets the soft touch - IT is reaching into the consumer consciousness through media which would previously have been out of the question

titles, such as PC Magazine, PC Direct, Computer Shopper and PC Pro, to help them choose, but most ... . Consumers may buy What Car? magazine and watch Top Gear, but what really makes up their mind once they ve ... and Public Network Europe, and internet titles including Internet Magazine and Internet Business ...

OPINION: The Big Question - Do you need public relations experience to be a spokesperson?/Microsoft is, for the first time, empowering its spokespeople to make statements on behalf of the company. These people, the company says, do not need to have a back

DOUGLAS HAYWARD Computing magazine No, you just need to know what you are talking about. One of the frustrations of IT journalism is dealing with PR people who are not technically-minded. PR people should be good at identifying the right people to put in front of journalists. Once ...

MS&L awarded Adobe imaging software work

relations covering women s magazines and national press and also includes demonstration days ...

MEDIA: In Brief - PC Pro editor promoted

Dennis Publishing has promoted the editor of monthly magazine PC Pro to editor-in-chief. Avril...Dennis Publishing has promoted the editor of monthly magazine PC Pro to editor-in-chief. Avril Williams will leave day-to-day running of the magazine to James Morris, formerly deputy editor, and will concentrate on increasing sales through supplements, sections and special editions. ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

and promotional drive, linking up with Sugar magazine and Capital Radio. The sponsorship achieved 92 items ...

BORDER LINES: SOFIA - M3 to push home piracy message

Microsoft has hired M3 Communications to fight software piracy in Bulgaria. The agency won the consumer and trade account following a five-way pitch. M3 will raise awareness of an imminent anti-piracy campaign which Microsoft is about to launch. It will target business magazines ...

FOCUS: HI-TECH PR - Finding a good home for the PC. More people are buying PCs, but are they leisure consumers or business users bringing work home from the office? By Stephanie France

getting to those people though existing channels, such as business magazines. This is where ... are likely to furnish their homes using office furniture styles suggested in Contract Furnishing magazine ... been over 700 registrations, with coverage from The Guardian to teenage magazines such as Bliss ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.