20 Dec 1999
| by CAROLINE MARSHALL
placement for this
campaign (focusing particularly on the back covers of magazines) helped
to ensure ...
the magazine s red masthead. The copywriting
skills of David Abbott are also clearly apparent. This campaign ...
17 Dec 1999
| by CAROLINE MARSHALL
... Talk, the ferociously hyped US celebrity magazine fronted by
Tina Brown.
GEMS
BBH ...
in the market, they say, but we re not sure if there s a market in
the gap ... Emap Elan s Parents magazine ...
in this magazine, it s pissed
somebody off. The late great Steve Rabosky of APL bids farewell to his
many UK ...
16 Dec 1999
| by CORDELIA BRABBS
his
successes.
In 1996, he was quoted in the University of New England s alumni
magazine ...
13 Dec 1999
for IPC s new upmarket food
magazine, A la Carte....In the mid-80s, Premier Symmetry s managing director Jackie
Newcombe was trying to win advertising for IPC s new upmarket food
magazine, A la Carte.
Nouvelle cuisine was all the rage and Newcombe s editor had issued
strict instructions that advertising had to be aesthetically pleasing ...
13 Dec 1999
| by MARK TUNGATE
Magazine Company (Media Business, 22
November). Initiative saw off competition from Mediapolis...Initiative Media has bagged the centralised media planning and
buying account for the National Magazine Company (Media Business, 22
November). Initiative saw off competition from Mediapolis and Universal
McCann to take the estimated pounds 4 million task, which had previously
been handled ...
13 Dec 1999
| by COLIN GRIMSHAW
where
he worked on Sky TV Guide.
Lara Anderson, formerly group ad manager at Premier Magazines ...
and authority to broker group
deals across the entire magazine and online portfolio. Karl Marsden heads ...
10 Dec 1999
| by MATT THOMPSON, group marketingn directo
: Anheuser-Busch
Medium: Men s magazines
Media Agency: GCI Group
Media Planner/ Buyer: Mark Landsberg
Creative: BMP DDB
Brief: Use magazines to highlight finale to the TV brand ...
10 Dec 1999
| by HARRIET MARSH
by Grey, was
acceptable in women s magazines, where readers would understand its
intention ...
a magazine ad for its Sisley fashion brand
which appeared to show a man imitating sexual ...
06 Dec 1999
| by COLIN GRIMSHAW
has recently run several
advertising campaigns in lads magazines. However, they have decided ...
03 Dec 1999
| by FRANCESCA NEWLAND
magazine has appointed CMG Communications in New York to launch
its first major ad campaign in the US ...
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