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Campaign Hall of Fame: The ads that influenced the power brokers - Opinion formers and style leaders tell Campaign about the ads they think have changed society for the better. Compiled by Caroline Marshall

For a magazine which has banged on rather a lot about advertising having a commercial purpose...For a magazine which has banged on rather a lot about advertising having a commercial purpose, it may seem surprising that Campaign is devoting two pages of this special issue to showcasing ... style magazine editor, two leading film-makers, two charity campaigners, a style guru, a society ...

Campaign Hall of Fame. (Part 2 of 2)

placement for this campaign (focusing particularly on the back covers of magazines) helped to ensure ... the magazine s red masthead. The copywriting skills of David Abbott are also clearly apparent. This campaign ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

... Talk, the ferociously hyped US celebrity magazine fronted by Tina Brown. GEMS BBH ... in the market, they say, but we re not sure if there s a market in the gap ... Emap Elan s Parents magazine ... in this magazine, it s pissed somebody off. The late great Steve Rabosky of APL bids farewell to his many UK ...

MARKETING MIX - That was the week that was

ahead of a likely advertising ban; Dennis Publishing is revealed to be planning a new men s magazine ...

OPINION - Profile - Daft for Coke - Douglas Daft - President and chief operating officer - Coca-Cola

his successes. In 1996, he was quoted in the University of New England s alumni magazine ...

FHM Bionic muscles in on fitness magazines

FHM readers who want a different kind of six pack from the one they usually carry home from the offie can get in shape with a new brand extension - FHM Bionic. The new magazine promises a ... think the other health and fitness titles are a bit dry. He believes the magazine will attract ...

Briefs

s performance and share. Time Magazine this week launches an advertising campaign for its end ... -flight business and arts magazine programme, Words. The programme, presented by Melvyn Bragg, is being ...

MEDIA: Briefs

a new series of design-oriented tabloid magazines. The first, Inside, appeared in last weekend ...

Telegraph to target learner drivers

Standards Agency (DSA) magazine, called XL, which is being produced by Boomerang. The Telegraph ...

200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations agencies are undergoing fast transformations fuelled by new media, a spate of takeovers, and a serious approach to corporate reputations at board level

for the Marketing Top 150. His argument is that he cannot provide the magazine with information he doesn t also ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.