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Campaign Hall of Fame: Chairman’s comment

. Claire Beale THE TOP TEN, ER, ELEVEN UK BUSINESS MAGAZINES. Building Computer ... ,150 business and trade magazines published in the UK. Looking for the ten most influential is a tall order. But looking back and trying to pick those magazines over a century of publishing is even harder ...

Campaign Hall of Fame. (Part 2 of 2)

placement for this campaign (focusing particularly on the back covers of magazines) helped to ensure ... the magazine s red masthead. The copywriting skills of David Abbott are also clearly apparent. This campaign ...

CLOSE-UP: LIVE ISSUE/1999 REVIEW - The year that adland took digital media seriously. Key industry figures talk to Campaign about what they felt were 1999’s hot issues

than the other way around. Virtually every ad you see in newspapers, magazines and on TV is for a ...

MEDIA: FOR THE RECORD

. The magazine is aimed at busy women with a core 30-plus ABC1 demographic. Everything that appears ... . The Periodical Publishers Association magazine handbook for 2000 reveals that the top 25 advertisers ... .8 million. The advertiser with the largest increase in magazine adspend was SmithKline Beecham ...

MEDIA HEADLINER: Scheduling taskmaster aims to outfox the large TV stations. David Bergg is keeping his plans for Sky One’s future secret

for Sky. A profile of Bergg in a magazine earlier this year began by quoting a press officer ...

MDI’s Business21 to hit newsstands in January

An e-commerce magazine launches this month as a controlled circulation title, and will become a...An e-commerce magazine launches this month as a controlled circulation title, and will become a ... and launch editor of Business21, said: It s an easy-to-read business magazine for the reader who wants ... - this magazine is about using technology to improve your business. Business21 will have two principal ...

Inside Film looks for commercial director as expansion looms

Inside Film, the magazine distributed in cinema foyers, is seeking a commercial director. The role...Inside Film, the magazine distributed in cinema foyers, is seeking a commercial director. The role is currently filled on a part-time basis by non-executive director, Gaby Fireman, formerly ... by the appointment of a new sales executive - Chris Dicey from Northern s Attitude magazine. Inside Film ...

NEWS BRIEFS

Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis...Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis and Universal McCann to take the estimated pounds 4 million task, which had previously been handled ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Eco-friendly Yves Rocher understands the beauty of the press and direct mail

exclusively in consumer magazines, mainly women s titles. The Daily Mail s You magazine got more than pounds ... and Top Sante also fared well. The other titles were Cable Guide, Debenhams magazine, Essentials ...

Emap unveils plan to launch dance TV channel Kiss Mix

s Kiss 100 radio station and its clubbing magazine Mixmag, will be launched next year. Tim ... . It is linked to the teen music magazine Smash Hits. Kiss Mix will have the same kind of cross ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.