to remove filtersMARKETING MIX - That was the week that was
16 Dec 1999 | by STEPHEN CHANDLER, an account director a
ahead of a likely advertising ban; Dennis Publishing is revealed to be planning a new men s magazine ...
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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
... Talk, the ferociously hyped US celebrity magazine fronted by Tina Brown. GEMS BBH ... in the market, they say, but we re not sure if there s a market in the gap ... Emap Elan s Parents magazine ... in this magazine, it s pissed somebody off. The late great Steve Rabosky of APL bids farewell to his many UK ...
MDI’s Business21 to hit newsstands in January
13 Dec 1999 | by GREG HUGHES
An e-commerce magazine launches this month as a controlled circulation title, and will become a...An e-commerce magazine launches this month as a controlled circulation title, and will become a ... and launch editor of Business21, said: It s an easy-to-read business magazine for the reader who wants ... - this magazine is about using technology to improve your business. Business21 will have two principal ...
NEWS BRIEFS
13 Dec 1999 | by MARK TUNGATE
Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis...Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis and Universal McCann to take the estimated pounds 4 million task, which had previously been handled ...
HOTLINE
10 Dec 1999 | by JADE GARRETT
per cent. IPC Magazines women s weeklies group, IPC Connect, is understood ... Empire magazine. The business information company, Informa Group, has bought a portfolio ... -based newsletters, seven magazines, 600 management reports and 24 directories. Henry Hemming ...
PC Format appeals to new advertisers with DVD edition
06 Dec 1999 | by MARK TUNGATE
Future has launched a DVD edition of its burgeoning computer magazine PC Format, in a bid to turn...Future has launched a DVD edition of its burgeoning computer magazine PC Format, in a bid ... as Britain s best selling monthly PC leisure magazine , has always carried CD-Roms, but around a quarter ... on magazines, kit and games. He added: Our January issue is always the biggest seller, catching ...
VNU aims to eclipse Reed’s MicroScope with CRN relaunch
06 Dec 1999 | by COLIN GRIMSHAW
, into the newly-acquired magazine. Last week, VNU relaunched the new magazine at the resellers biggest ...
magazines industry awards
02 Dec 1999 | by ANDY FRY
awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact...awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact ... else, judges were looking for proof of a magazine s effectiveness. These magazines ... TITLE O magazine O magazine has been distributed free to Orange mobile phone users since ...
RELATIONSHIP MARKETING AWARDS 1999: Best loyalty scheme
02 Dec 1999
% of lager consumed by the target market. The main vehicle of communication is a quarterly magazine ...
Carlton Online set to double in size
29 Nov 1999 | by MARK TUNGATE
shortage of highly experienced sales people working in the sector. Display reps on leading magazines ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
