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MARKETING MIX - That was the week that was

ahead of a likely advertising ban; Dennis Publishing is revealed to be planning a new men s magazine ...

NEWS BRIEFS

Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis...Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis and Universal McCann to take the estimated pounds 4 million task, which had previously been handled ...

PC Format appeals to new advertisers with DVD edition

Future has launched a DVD edition of its burgeoning computer magazine PC Format, in a bid to turn...Future has launched a DVD edition of its burgeoning computer magazine PC Format, in a bid ... as Britain s best selling monthly PC leisure magazine , has always carried CD-Roms, but around a quarter ... on magazines, kit and games. He added: Our January issue is always the biggest seller, catching ...

VNU aims to eclipse Reed’s MicroScope with CRN relaunch

, into the newly-acquired magazine. Last week, VNU relaunched the new magazine at the resellers biggest ...

200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations agencies are undergoing fast transformations fuelled by new media, a spate of takeovers, and a serious approach to corporate reputations at board level

for the Marketing Top 150. His argument is that he cannot provide the magazine with information he doesn t also ...

Computec title undercuts rivals

s dominant force in PlayStation magazines is Future Publishing, producer of market leader Official UK PlayStation Magazine. But PlayStation World ad director Nigel Taylor said: The Official Magazine ... PlayStation Magazine which retails for pounds 4.99 but carries an official games CD cover mount ...

DIRECT: Briefs

magazine announced the winner of the first Excellence in People awards last week. The winners are Brann ...

PRIVATE VIEW

or a magazine, there it was. No, I m not going to tell you what it was in case you remember it ...

War, wine and chips add pounds 4m to BJK&E list

-Christmas period and will focus on the national press and consumer magazines. Group head Tara Marus ...

Hewlett-Packard in pounds 6m web services deal with IPC Electric

IPC Electric has signed a multi-million-pound deal with computer giant Hewlett-Packard to create a series of internet portals and e-commerce services. The digital arm of IPC Magazines will draw on the company s existing brands to pull in users, with H-P providing software, hardware ...

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