20 Dec 1999
| by CAROLINE MARSHALL
placement for this
campaign (focusing particularly on the back covers of magazines) helped
to ensure ...
the magazine s red masthead. The copywriting
skills of David Abbott are also clearly apparent. This campaign ...
10 Dec 1999
| by JADE GARRETT
as an equity analyst, he
launched Prospect magazine - where he remains a non-executive director -
in 1995 ...
02 Dec 1999
| by ANDY FRY
awards event for the UK s pounds 302m customer
magazine publishing sector, underlining the fact...awards event for the UK s pounds 302m customer
magazine publishing sector, underlining the fact ...
else, judges were looking for proof of a magazine s
effectiveness.
These magazines ...
TITLE
O magazine
O magazine has been distributed free to Orange mobile phone users since ...
02 Dec 1999
is central, since it triggers the mailing of eight
magazines marketing different stages of pregnancy ...
02 Dec 1999
| by IMELDA MICHALCZYK
publishing as well
as Future s UK portfolio of business and internet magazines,
Pearson has launched a pan-European magazine dedicated to
e-commerce.
Connectis will be produced on a bi ...
Deutschland next year. The magazine will be produced by 500 journalists
working across Pearson s business ...
02 Dec 1999
| by ANNE-MARIE CRAWFORD
,
marketed by Hot UK, consists of consecutive pages in women s monthly
magazines, with an upweighted ...
Customer Magazine category. The campaign
was through WWAV Rapp Collins.Wrigley also won two categories ...
02 Dec 1999
the most valuable customers.
Its brief to Redwood was to produce a magazine for the top 3% on its ...
of business they placed with it.
The magazine went into profit within six months.
HIGHLY ...
15 Nov 1999
| by COLIN GRIMSHAW
Premier Magazines, the publisher of British Airways High Life, has
signed up Deutsche BA...Premier Magazines, the publisher of British Airways High Life, has
signed up Deutsche BA ...
division.
Panorama, the Deutsche BA magazine, is to be relaunched next year as
High Flier ...
The London Magazine, the
upmarket property title, and Queste, the Rolls Royce/ Bentley customer
magazine ...
15 Nov 1999
| by COLIN GRIMSHAW
-media development, following the sale of
13 business magazines and seven exhibitions to Informa Group for pounds...Emap Business Communications is to refocus on eight key areas that
have strong potential for new-media development, following the sale of
13 business magazines and seven exhibitions to Informa Group for pounds
28 million (Media Business, 8 November).
Five of these areas will be construction, automotive ...
08 Nov 1999
| by COLIN GRIMSHAW
of airline inflight magazines....Contract publisher Premier is setting up a sales house, Premier
Airplus, to target the selling of airline inflight magazines.
Premier is keen to build on its experience with British Airways High ...
magazines, which
are already published by Premier, will move into Airplus under the
direction of ad ...