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Campaign Hall of Fame. (Part 2 of 2)

placement for this campaign (focusing particularly on the back covers of magazines) helped to ensure ... the magazine s red masthead. The copywriting skills of David Abbott are also clearly apparent. This campaign ...

CLOSE-UP: CLIENT OF THE WEEK - A prospector turned traveller Wherenow.co.uk’s Charles Seaford is offering unique holidays, Jade Garrett says.

as an equity analyst, he launched Prospect magazine - where he remains a non-executive director - in 1995 ...

magazines industry awards

awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact...awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact ... else, judges were looking for proof of a magazine s effectiveness. These magazines ... TITLE O magazine O magazine has been distributed free to Orange mobile phone users since ...

RELATIONSHIP MARKETING AWARDS 1999: The Polestar Select best use of a customer database

is central, since it triggers the mailing of eight magazines marketing different stages of pregnancy ...

MEDIA: Briefs

publishing as well as Future s UK portfolio of business and internet magazines, Pearson has launched a pan-European magazine dedicated to e-commerce. Connectis will be produced on a bi ... Deutschland next year. The magazine will be produced by 500 journalists working across Pearson s business ...

Stop Press

, marketed by Hot UK, consists of consecutive pages in women s monthly magazines, with an upweighted ... Customer Magazine category. The campaign was through WWAV Rapp Collins.Wrigley also won two categories ...

RELATIONSHIP MARKETING AWARDS 1999: Travel and leisure

the most valuable customers. Its brief to Redwood was to produce a magazine for the top 3% on its ... of business they placed with it. The magazine went into profit within six months. HIGHLY ...

Premier adds Deutsche BA to client list

Premier Magazines, the publisher of British Airways High Life, has signed up Deutsche BA...Premier Magazines, the publisher of British Airways High Life, has signed up Deutsche BA ... division. Panorama, the Deutsche BA magazine, is to be relaunched next year as High Flier ... The London Magazine, the upmarket property title, and Queste, the Rolls Royce/ Bentley customer magazine ...

Emap Business eyes new-media

-media development, following the sale of 13 business magazines and seven exhibitions to Informa Group for pounds...Emap Business Communications is to refocus on eight key areas that have strong potential for new-media development, following the sale of 13 business magazines and seven exhibitions to Informa Group for pounds 28 million (Media Business, 8 November). Five of these areas will be construction, automotive ...

Premier sales house to target airline titles

of airline inflight magazines....Contract publisher Premier is setting up a sales house, Premier Airplus, to target the selling of airline inflight magazines. Premier is keen to build on its experience with British Airways High ... magazines, which are already published by Premier, will move into Airplus under the direction of ad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.