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CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

the mass-market media second time around. The icas brief was to target consumer magazines for autumn ... it. You can prepare for it'. Long-lead magazines were targeted with information on what to do ...

MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

magazines Campaign, Marketing, Revolution, Campaign Media Business, and, of course, PR Week. Industry ... site with copy from our existing magazines rehashed or re-written. We conducted focus groups, 25 ... to other Haymarket sites and magazines. www.mad.co.uk Patrick Dye Position: Editor ...

CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image

aims to extend the concept of the brand's skin-care qualities into an on-line magazine aimed at women ...

Red Rooster to relaunch Nestle condensed milk

,000 into the relaunch, which will also involve an advertising campaign in women s magazines and a redesign ...

MEDIA BRIEFS: New York beckons for Marketing editor

and media magazine in November. Marketing, owned by PR Week s publisher, Haymarket, has not announced a...Conor Dignam, editor of Marketing, is moving to New York to edit Advertising Age International after an approach from Crain Communications. Dignam takes up the post on the global advertising and media magazine in November. Marketing, owned by PR Week s publisher, Haymarket, has not announced a ...

Citigate extends on-line investor relations repast

the European Investor Relations Magazine award for Best IR web site. Incepta CEO, David Wright ...

CAMPAIGNS: Weekly Web Watch - Death row does it again for Benetton

that the journalist and photographer allowed in were working on a serious project for Newsweek magazine ...

STOP PRESS

Omnicom is most admired by Fortune Omnicom has been named as Fortune magazine s most admired company in the advertising and marketing sector. Attributes such as quality of management and products were assessed by 10,000 business people. Omnicom owns PR brands Brodeur Worldwide, Countrywide ...

Campaigns: Spreading the Marmite message - Consumer PR

in student magazine Fresh Direction to send to friends, with advertorials offering love and hate tips ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.