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DIRECT BRIEFS

02 Nov 2000

Time Out, the London-based lifestyle magazine, is looking for a direct marketing manager to oversee...Time Out, the London-based lifestyle magazine, is looking for a direct marketing manager to oversee the development of a direct communications strategy for the brand, including both the weekly magazine and Time Out guides. The DM manager will also be responsible for implementing a customer ...

DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand out in a saturated market

02 Nov 2000 | by RACHEL MILLER

3.4% Manufacturing 3.3% Magazines/newspapers 3 ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

13 Oct 2000 | by BEN BOLD

the mass-market media second time around. The icas brief was to target consumer magazines for autumn ... it. You can prepare for it'. Long-lead magazines were targeted with information on what to do ...

DIRECT: AA revamps magazine to reflect wider appeal

05 Oct 2000 | by JOANNA WITT

The Automobile Association is relaunching its customer magazine in an effort to make it more...The Automobile Association is relaunching its customer magazine in an effort to make it more accessible to readers and to boost the number of readers per copy. The magazine, published by Redwood ... circulation magazine. Although the latest set of ABC results showed the magazine circulation had a year ...

DIRECT: Huggies awards tactical business to Communicator

28 Sep 2000

will appear in October issues of parenting magazines in the UK and Switzerland. The mailing encourages ...

DIRECT: Briefs

21 Sep 2000

Marketing. The PPA said it had been developed in response to the needs of the magazine publishing industry ...

WCRS creates ads for new Freelander range

08 Sep 2000 | by JENNY WATTS

the new range and product benefits online. The campaign will also run in magazines and national ...

DIRECT BRIEFS

07 Sep 2000

launched in May, has already signed brands including Selfridges, OK! magazine and Planet Hollywood. Clarke..., which launched in May, has already signed brands including Selfridges, OK! magazine and Planet Hollywood ...

DIRECT: SkyDigital personalises mailings to subscribers

31 Aug 2000 | by MARK KLEINMAN

magazine, Sky, relaunched earlier this year by Redwood Publishing, will also be tailored according ... expressed interest in SkyDigital s football coverage will receive copies of the magazine with additional ...

FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

, IPC Magazines, Marks Spencer. Web site www.impfm.co.uk 9 Mosaic Technology Comms ...

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