CAMPAIGN MEDIA AWARDS 2000: THE READER'S DIGEST AWARD - Best Use of Consumer Magazines - Winner: Boots No 7 pop-up
01 Dec 2000
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WH Smith is reintroducing soft-porn magazines into its high-street stores just three years after removing them because it claimed no one bought them.
Trader Media Group, the joint-venture publishing firm owned by the Guardian Media Group and venture capitalists BC Partners, has acquired two expatriate antipodean free magazines, TNT and Southern Cross.
The word 'dot.com' may have entered the national lexicon, but examples of people who are actually making money or improving their business via the internet are as rare as a sector without a Virgin company dedicated to it. However, the sheer breadth of the e-business field is not stopping...
US publishing company Times Mirror Magazines has been snapped up by Time, the Time Warner publishing subsidiary, for 475m, believed to be about 125m higher than its closest bidder.
Blimey. Whatever next? Someone put extract of monkey gland in WH Smith s cocoa a year ago and it s been one thing after another ever since.
WH Smith is to move into magazine publishing for the first time by launching a series of one-off guides on subjects ranging from getting married to buying a home.
Targeting teenagers has always been regarded as a tough but necessary task by advertisers. Tough because they do not succumb easily to marketing messages. Necessary because they are tomorrow s big spenders.
Teenage big spenders have suddenly become the buzz sector, as girl power returns with the launch of three new magazines into this very fickle and elusive market.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.