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NEW MEDIA BRIEFS

WHSmith.co.uk is linking up with bigbluespot.com, the online student magazine, to offer students...WHSmith.co.uk is linking up with bigbluespot.com, the online student magazine, to offer students deals on books, music, videos, DVDs and games. As part of the one-year deal, bigbluespot members will be able to access targeted book offers and discounts of up to 50% on click-through purchases made via ...

MEDIA BRIEFS

digital youth channel BBC 3. Liquid News, BBC Choice s youth magazine programme, is expected to evolve...The BBC is set to launch a flagship TV news bulletin for teenagers and 20-somethings on the new digital youth channel BBC 3. Liquid News, BBC Choice s youth magazine programme, is expected to evolve into a regular news bulletin focusing on showbusiness and entertainment. However, a BBC Choice ...

Time introduces Dr Apocalypse in pounds 5m ads by HHCL

by national press ads, a 15 million door-drop campaign and magazine inserts. Media is through CIA Manchester ...

CAREERS: Competition

by the US magazine Red Herring, 'one of the 50 private companies most likely to change the world ...

MEDIA: Siemens extends film links with BSkyB

developed by Sky Creative Services, and the sponsorship will be supported offline in Sky's customer magazine ...

NEW MEDIA: Conran set to broaden e-commerce services

will expand to include a version of the company's Live It lifestyle magazine and updated details on its high ...

NEW PRODUCT DEVELOPMENT: Developing a name to work worldwide - Discovering an original name in a global economy is a difficult task

notorious French adult magazine. The likes of Coke, Pepsi and Levi s picked names that were apparently ...

NatMags debuts in wedding arena with stake in AIM

The National Magazine Company has made its debut in the wedding magazine market by acquiring a...The National Magazine Company has made its debut in the wedding magazine market by acquiring a dominant equity share in AIM Publications, which publishes Bride resources. NatMags claims that the purchase will give it a leading position in the wedding magazine market. You AIM publishes brochures ...

MEDIA BRIEFS

mainstream. The magazine was relaunched earlier this year as a more daring version of its 1970 s predecessor...IPC is believed to be poised for a revamp of its young women s title Nova, to make it more mainstream. The magazine was relaunched earlier this year as a more daring version of its 1970 s predecessor. Nova has not yet made its ABC debut and the revamp is understood to be in response to criticism from ...

PUBLIC RELATIONS: How to measure the effectiveness of PR - The PR industry believes it has created tools to quantify success. Mary Cowlett reports

and industry magazine PR Week, 88% of in-house PR departments evaluate campaigns this way - rigorously scouring ...

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