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NEWS IN BRIEF: Asiatravelmart.com launches magazine to support site

In an effort to lend solidity to its brand, travel web site Asiatravelmart.com has launched a print publication. The magazine, known as TravelMart, will give holiday buyers more information about destinations, and push them in the direction of the Malaysia-based web site to buy travel products online. ...

PROFILE: Kate Burk, Variety Club

in magazines. She should know - after she graduated from Cambridge with a medieval history degree, she ... Solutions - contract publishers for BBC World Service and airline and duty-free magazines - director ... manager for international finance magazines ...

OPINION: Kept promises are what make a brand - Online branding is not just about recall of a name or logo - it's about a promise to customers, and whether or not your company keeps it, says Robby Yung, CEO of One Studio

-economy publications that have trumped women's fashion magazines in sheer volume of ads, inserts and free CDs. Who ... -issue-worthy e-magazines - only helped to fuel the enormous internet backlash that is being meted out ...

MARKET SURVEY INFLATABLES: Air-filled attractors - Cost, storage, novelty, distribution - the advantages of inflatables seem endless Jennifer Creevy delivers the detail on their popularity

as cover-mounts on its summer 2000 issue of Bizarre. Keeping with the style of the magazine meant ... 't use modern-day characters because they wouldn't fit with the magazine's content,' says John Brown ... three magazines on at a time. And we found the inflatables made the promotion fun and gave readers ...

COVER STORY: Information services - Teletext's daily digital push - Teletext is being rebranded to emphasise its move to new digital platforms and is using a daily prize giveaway to build brand and audience awareness. Anna Clarke gets the low down

will be targeted via Telewest and NTL subscriber magazines and the On interactive TV service ...

NEWS ANALYSIS: AGENCY TRADE BODIES - Hooper cites merger conditions

sourcing service, free 24-hour legal advice and credit checks on potential clients, a bi-monthly magazine ...

NEW MEDIA BRIEFS

WHSmith.co.uk is linking up with bigbluespot.com, the online student magazine, to offer students...WHSmith.co.uk is linking up with bigbluespot.com, the online student magazine, to offer students deals on books, music, videos, DVDs and games. As part of the one-year deal, bigbluespot members will be able to access targeted book offers and discounts of up to 50% on click-through purchases made via ...

MEDIA BRIEFS

digital youth channel BBC 3. Liquid News, BBC Choice s youth magazine programme, is expected to evolve...The BBC is set to launch a flagship TV news bulletin for teenagers and 20-somethings on the new digital youth channel BBC 3. Liquid News, BBC Choice s youth magazine programme, is expected to evolve into a regular news bulletin focusing on showbusiness and entertainment. However, a BBC Choice ...

Time introduces Dr Apocalypse in pounds 5m ads by HHCL

by national press ads, a 15 million door-drop campaign and magazine inserts. Media is through CIA Manchester ...

CAREERS: Competition

by the US magazine Red Herring, 'one of the 50 private companies most likely to change the world ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.