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DIARY: Inflated media spend claims fail to impress the Campaign hacks

to champion the cause of being economical with the truth, as its InStyle magazine win - apparently worth a ...

Tesco slams Newspaper Society report

’s joint venture magazine distribution system with WH Smith is introduced....LONDON (Brand Republic) – UK supermarket chain Tesco has dismissed as “wrong and out of date” a report by the Newspaper Society that forecasts regional newspapers would lose between 15m and 21m in sales if the retailer’s joint venture magazine distribution system with WH Smith is introduced ...

CAMPAIGN.I: News in Brief

.co.uk, or by dropping film off in WH Smith outlets. Punch magazine has relaunched its website punch. co ...

MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?

more deeply into the territory of the big magazine publishers. And then there were the numbers ...

PERSPECTIVE: The needs of a client outweigh the need to win creative awards

up sitting near a client who has suffered at the hands of one of the magazine's more fearless...up sitting near a client who has suffered at the hands of one of the magazine's more fearless ... the conversation finally turned from the injustices of the trade magazine profile to the shortcomings of agencies ... that Pencil or Arrow. In the past, this magazine has, perhaps, been as guilty as anyone in nurturing ...

Briefs

s lifestyle titles including Good Housekeeping, Radio Times, and BBC Good Food Magazine....s lifestyle titles including Good Housekeeping, Radio Times, and BBC Good Food Magazine. ...

ITC rejects Red Devil complaints

because it depicted people covered in flames as they read the magazine. In 1998, an ad by St Luke ...

Day and Comic Relief link for 'fair trade' chocolate bar

will be used as a cover mount on Match and Smash Hits magazines. It will also be advertised on TV by Christmas ...

Boddingtons extends Graham the Cow idea

of several glossy magazines. In one of the new ads, he is seen being interviewed by the TV presenter ...

HOTLINE

Sainsbury s Magazine is to be relaunched next month. Food articles will be positioned near...Sainsbury s Magazine is to be relaunched next month. Food articles will be positioned near the front of the book to complement the supermarket s attempt to return to a core value of quality products at affordable prices. ...

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