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MEDIA: Siemens extends film links with BSkyB

developed by Sky Creative Services, and the sponsorship will be supported offline in Sky's customer magazine ...

RADIOWATCH: Vodafone sponsors Classic FM as part of WAP service launch

promotions, internet and WAP activities, magazine advertising and branding, below-the-line marketing and PR ... logo in the calendar section of the glossy monthly Classic FM magazine. The deal is the second big ...

EDITORIAL: Technology boosts marketers' power to promote brands

magazine. Together with its agency Aerodeon, the company devised a powerful and innovative sales ... registration, and maintain an ongoing dialogue with them through permission-based marketing. TOTP magazine ...

NEW MEDIA: Orange launches online magazine to boost affinity

Orange is launching an online version of its customer contract magazine, O, in a bid to build a...Orange is launching an online version of its customer contract magazine, O, in a bid to build a ... . The launch is the first stage of a programme to deliver a range of online magazines targeted at different segments of its customer base. Orange is expected to launch separate e-magazines for its Just Talk ...

MEDIA: Briefs

specialising in the PC and video games market. VNU acquired the magazine through its acquisition of Ziff...group specialising in the PC and video games market. VNU acquired the magazine through its acquisition of Ziff-Davis in August. VNU also took over PC Magazine, PC Direct and IT Week and is currently integrating the titles into its magazine portfolio. PC Magazine and PC Direct will be run out of the PC ...

ANALYSIS: Web fuels consumer activism - Superempowered consumers are now using the web, their mobile phones, and some considerable PR savvy to take on big business and the government

influence. The magazine says that being anti-corporate is becoming increasingly fashionable. Many ... s Association s magazine Which? bombards consumers with reports on anything from car-pricing to dental treatment ...

IT: LET THE GAMES BEGIN - Will the heat of the computer titles market be cooled by the emerging wave of gaming websites? Robert Gray reports

New computer games magazines are hitting the shelves faster than Sonic the Hedgehog on rocket fuel...New computer games magazines are hitting the shelves faster than Sonic the Hedgehog on rocket ... across countries and has been aggressive in its entry to the UK, launching three magazines ... Magazine, which has an ABC of more than 350,000. PlayStation is the dominant hardware format - out ...

IT: THE IT IMAGE MAKERS - As IT becomes a part of our everyday lives, both hardware companies and advertising agencies are changing the way they target their products

Viao from Sony, which is a feature in every well-dressed room in the home interest magazines, along ...

MEDIA: Briefs

print run for the bi-annual magazine, also titled O, will be 3.25 million. BARB ... , Nestle, Go, and Procter second biggest consumer magazine publisher. The Emap publication will launch on September 21 with a circulation target of 50,000, ahead of the magazine s October launch in Germany ...

NTL plans pounds 20m push to rival BSkyB and BT

, inserts and magazine wraps, while Rapier will be responsible for customer communications and cross ...

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