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1. Waitrose Food Illustrated by John Brown Publishing JBP holds a customer publisher's dream brief from Waitrose - produce a high-quality food magazine full stop. The title's features are not restricted to products that can be found in the store and the result is a magazine that could go...
1. You and Your Wedding January/February - 343 ad pages NatMags' marriage to AIM publishing brought in a sizeable dowry with You and Your Wedding's opening issue of the year. "500 pages of wedding inspiration," trumpeted the cover, with most of them coming directly from the manufacturers....
1. Woman's Journal The future of Woman's Journal seemed assured two years ago. The new editor, Elsa McAlonan, received instant plaudits for her revamping of the title, but the the industry had spoken too soon. Circulation gains turned out to be almost wholly dependant upon expensive covermounting...
1. National Geographic National Geographic consistently trounces all the usual suspects such as The Economist and the Financial Times in surveys such as Europe 2001 and EMS. It is one of the few titles to have been successful at masthead programming, and its National Geographic television...
Conde Nast is launching four contract magazines: Tate, an art magazine, will be distributed to 40,000 members of the four Tate galleries in the UK and sold on newsstands; Gold, a bi-annual property and lifestyle magazine, will be distributed to 50,000 199 Knightsbridge Development clients and...
Zest, the NatMags publication, is producing a 'two-magazines-in-one' issue. It is split into a 'party' issue for pre-Christmas and a 'detox' issue for January. It has two front covers which can be flipped over.
Stelios Haji-Iannou, the owner of easyJet, plans to publish a range of magazines targeting his business interests of airlines, car rental, internet cafes and financial services. - Sunday Express.
BBC/DISNEY: BBC Magazines is to produce a variety of titles branded by the entertainment group Disney Publishing Worldwide. Big Time, aimed at seven to 11-year-olds, contains news and features. BBC Magazines plans to launch three more regular Disney titles next year.
Funteractive Rather than advertise on television - which had been the preferred option since Milky Way launched Magic Stars in 1995, MediaCom held an open day for mothers and their children to try and gain some insight into their two target markets: housewives with kids and kids aged two...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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