Don't undervalue a title just because its free
14 Dec 2001 | by MediaWeek
-stand is one way of distributing titles, but the rise of customer magazines has shown that sometimes a more ...
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Review of the year - Magazines
14 Dec 2001 | by MediaWeek
Review of the year - Magazines...2001 will go down in magazine history as a year of highs, lows and A5. Glamour ... magazine market into the twenty-first century. b ut the industry suffered its fair share of casualties ... . The anticipated perfect fit between consumer magazines and the internet in particular failed to materialize. Emap ...
Media Mentor: Paul Curtis
14 Dec 2001 | by MediaWeek
have been working in magazines for three years but would love to get into TV. How can I do this? Most ...
Comment: 2001 things not to be forgotten next year
14 Dec 2001 | by MediaWeek
, their TV and their magazines, radio and newspapers. The assumption that the internet could replicate ...
Elle editor McIntosh steps down at Élan
14 Dec 2001 | by MediaWeek
be to develop new magazine ideas for the division, which also publishes New Woman and Red . Barry ... . She is expected to develop women's magazine ideas within the division. Deputy editor Margi Conklin ...
Riding the media roller coaster - Agencies
14 Dec 2001 | by MediaWeek
in new billings, picking up clients like Kodak digital, F1 Magazine, Isomatrix, United International ... giving away OK! magazine, have see major redundancies and plummeting sales. However, The Star has ... , at a time when budgets are being cut back. Magazines 2001 will go down in magazine history as a ...
Time mags to report to IPC
14 Dec 2001 | by MediaWeek
's magazine head Michael Pepe will retain overall control. Founder and chief executive officer ... currently no further magazine closures in the pipeline, but said it could not rule them out in the future. ...
Mansfield stays on
14 Dec 2001 | by MediaWeek
Mansfield: postpones his retirement Managing director of the National Magazine Company, Terry Mansfield, has postponed his retirement and is to take on the role of president and chief executive officer at the company. He announced three years ago that he was to stand down at the end ...
Saga becomes latest CIA client to review after Media Edge merger
13 Dec 2001 | by Matthew Cowen,
lifestyle magazine, featuring glamorous cover stars such as Mick Jagger and Julie Christie. Ogilvy ...
NEW MEDIA BRIEFS: Virgin.com ties up with women's magazine, Red
13 Dec 2001
Virgin.com, the internet portal for the entire Virgin Group, has tied up with Emap's women's magazine, Red, to produce the group's first marketing campaign. Virgin.com has been integrated into the 'Red Hot' section of January's issue of Red. Called 'Virtually Everything', the campaign aims ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
