31 Dec 2001
| by PETER CRUSH
readership
lists from magazines like Maxim and Stuff, which generated a four per
cent response rate ...
with equivalent
magazines." Robinson wants to start tackling the lifestyle databases as
a source of prospects ...
from Claritas or Experian, but
from customer surveys. One of the newest is from What Car? magazine ...
31 Dec 2001
| by HOLLY ACLAND
national and regional newspapers, magazines,
business publications, as well as tuning into the radio ...
20 Dec 2001
for joining The River Group?
If customers love brands , magazines can be the introduction agency ...
the contract publishing
sector?
Coping with the continued growth in demand for customer magazines ...
has been pushing
the focus of River beyond magazine publishing toward marketing
support ...
20 Dec 2001
| by MATTHEW ARNOLD
regulations banning
virtually all advertising outside of spirits trade magazines. The World
Health ...
19 Dec 2001
| by Dan Williamson,
Johnson left his position as features editor of Emap's now defunct magazine Total Sport to join 365's publishing director Danny Kelly back in 1997.
Johnson held the position of product director and was involved in initiatives such as 365's agreement to provide football and rugby content ...
19 Dec 2001
, technology, computing, music and web design. Magazine
sites include PC Format, PC Plus, Total Guitar ...
.king@futurenet.co.uk
FHM
Men's magazine site. As well as features, reviews and interviews, it has
a web TV service ...
19 Dec 2001
| by Gordon MacMillan,
Hearst Corporation's 50% interest in Tina Brown's Talk Magazine....Hearst is understood to be eager to sell its stake in the US magazine, which it owns with Harvey Weinstein and Miramax Films.
Talks are reported to be at an advanced stage to bring in Lord Black as an investor in the two-year-old magazine, which is thought to be at least three years away from profitability ...
17 Dec 2001
's dream brief from Waitrose - produce a
high-quality food magazine full stop. The title's features are not
restricted to products that can be found in the store and the result is
a magazine that could go head ...
Philippe by Forward
The luxury watch brand's magazine is a lesson in elegance and style for
those ...
17 Dec 2001
of Vogue beat the magazine's ad page
tally at this point last year - when a Kate Moss cover gave the
publisher the fattest magazine of 2000. Proof that there's life in the
glossy ad market yet.
3 ...
Beckham spiced up Marie Claire's ad revenue, pulling in 200 ad
pages for the magazine's October issue ...
17 Dec 2001
1. Woman's Journal
The future of Woman's Journal seemed assured two years ago. The new
editor, Elsa McAlonan, received instant plaudits for her revamping of
the title, but the the industry had spoken too soon. Circulation gains
turned out to be almost wholly dependant upon expensive covermounting...