to remove filtersRecruitment body appoints Luther Pendragon for PR
23 Nov 2001 | by CHRIS SCOTT
handled media relations but resigned the account.It continues to produce the REC members' magazine ...
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CAMPAIGNS: Brand Awareness - Elitist dating agency takes first PR foray
23 Nov 2001 | by TARA STEVENS
-strong account team targeted 'sophisticated' national magazines and newspapers with the message that Gorgeous ...
Overture launches B2B campaign
20 Nov 2001 | by Sylvia Westall,
The campaign, which breaks on Wednesday, is headed by a direct mailing in the form of a branded box containing a giant bag of party poppers. The mailing will be supported by press ads in trade and industry magazines. The pay-for-performance website will initially target businesses in the travel ...
Business Week to lose 39 staff
as downturn bites
08 Nov 2001 | by Staff,
NEW YORK - Business Week, McGraw-Hill's international weekly business magazine, has slashed 39 jobs...made 10 employees redundant. Staff at the magazine were told that it had failed to meet third ...
Media Business relaunches with more news and features
01 Oct 2001 | by Jennifer Whitehead,
LONDON - Media Business , Haymarket's magazine for media sales and media agency professionals, has
Pearson sells FT Energy to Platts
06 Sep 2001 | by Jennifer Whitehead,
Stephen Hill, chief executive of the Financial Times Group, said the sale, which includes newsletters Megawatt Daily , Gas Daily and Power in Europe , completed the planned series of disposals of non-financial publications. "Our newspapers, magazines and online services are now all ...
Centaur to close New Media Creative
04 Sep 2001 | by Claire Billings,
LONDON - Centaur Communications has closed New Media Creative , the monthly magazine targeted...Centaur will fold the two-year-old monthly magazine into sister title New Media Age , which competes with Haymarket Business Publications' Revolution magazine. The closure is the second from within the New Media Age stable. Earlier this year, the title New Media Investor was also ...
VNU slides 5% as profits fall 18%
22 Aug 2001 | by Claire Billings,
that it is vulnerable to the advertising slowdown. Advertising volumes in the group's trade magazines in the US dropped 25%, while European ad volumes fell 12%. Marketing industry magazine Adweek saw first-half ad revenues plunge 60%. VNU chief financial officer Frans Cremers said, "Trade magazines ...
Ziff-Davis revenue hit by ad slump
10 Aug 2001 | by Staff,
The company publishes 13 business and consumer technology magazines in the US including PC Magazine , Interactive Week and the Official US Playstation Magazine . Revenue ... and closing its consumer magazine FamilyPC . ...
Reed Elsevier beats forecast
09 Aug 2001 | by Staff,
General last year. The bad news for Reed was its US magazine business Cahners Business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
