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MEDIA BRIEFS: Gavin Reeve to provide news via mobile phones

POPWORLD: Ex-Smash Hits editor Gavin Reeve is to provide breaking news for under-18 pop fans via mobile phones in a tie-up between mmO2's Genie and content provider Popworld. The service costs up to 3 for ten SMS alerts. Popworld also has a website, TV show and magazine through the Mail ...

Vodafone takeover work puts Tavistock in top slot

publishing group IPC to AOL's magazine division Time Inc, which completed last month. October also ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

channels. A 'Boredom Pack', containing CDs, videos, books, magazines, cinema passes, camera, and Bassett's sweets was promoted through magazines such as Girl, Wickid, Dandy, B and the Spectacular ... also seek to speak directly to kids in the offline world, using channels such as magazines ...

WorldCom UK job for Porter Novelli Convergence arm

will target TV, radio, national newspapers, business and management titles, vertical market magazines ...

CAMPAIGNS: WSW rings in celeb count for Siemens - Product Launch

magazine. Measurement and Evaluation Product previews and reviews appeared in the national ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.