20 Dec 2001
| by MATTHEW ARNOLD
regulations banning
virtually all advertising outside of spirits trade magazines. The World
Health ...
17 Dec 2001
. Take Wenner Media's Rolling Stone magazine. A December 4 Wall Street Journal feature ("Recession takes a bite out of advertising, transforming a reeling magazine business", by Matthew Rose) focuses ...
14 Dec 2001
| by LARRY BARKER, the creative director of BMP DDB and RONNIE
BARKER, currently resting in Oxford
is a better
word. I think if I saw these in a magazine I would stop and take a
second look ...
13 Dec 2001
and in Classic
FM magazine. Listeners to Henry Kelly's breakfast show will be able to
win a year's supply ...
, and the covermount CD in the
January issue of the magazine.
...
12 Dec 2001
The Big Issue - 'House'
A beautifully simple commercial that effectively advertises both the contents of The Big Issue and the benefits of buying it. Grubby hands fold the magazine, origami-style, and harsh street sounds echo in the background, illustrating the severity of homelessness. The narrative ...
07 Dec 2001
| by Staff,
It is the first time the burger chain has had a formal agency to buy its print advertising. It also uses Media First to handle its cable airtime.
This new deal, with undisclosed billings, will see Media First handle Burger King's relationship with Sports Illustrated magazine, part of a multi ...
30 Nov 2001
getting online.
Not quite sure where men's magazine GQ 's brand strategy is heading, but news ...
of media coverage for the magazine, but will it be reflected in sales? Could you actually willingly pick up that magazine and part with cash for the honour of seeing two rather sleazy people without their clothes ...
30 Nov 2001
was extended out in 2001 through an initiative in Hotdog
magazine which includes profiles of behind ...
29 Nov 2001
| by Staff,
and best use of business magazines for UBS Warburg.
Marquis commented that "truly sparkling case ...
23 Nov 2001
will run in national press and magazines and was written by
Adrian Jeffrey and art directed by David Reid ...