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ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold

regulations banning virtually all advertising outside of spirits trade magazines. The World Health ...

America's permanent pastime - The Lowbrow Lowdown

. Take Wenner Media's Rolling Stone magazine. A December 4 Wall Street Journal feature ("Recession takes a bite out of advertising, transforming a reeling magazine business", by Matthew Rose) focuses ...

PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers

is a better word. I think if I saw these in a magazine I would stop and take a second look ...

MEDIA BRIEFS: Lindt Swiss Tradition signs deal with Classic FM

and in Classic FM magazine. Listeners to Henry Kelly's breakfast show will be able to win a year's supply ... , and the covermount CD in the January issue of the magazine. ...

The Screen test - Campaign Screen's international ad picks

The Big Issue - 'House' A beautifully simple commercial that effectively advertises both the contents of The Big Issue and the benefits of buying it. Grubby hands fold the magazine, origami-style, and harsh street sounds echo in the background, illustrating the severity of homelessness. The narrative ...

Burger King names print buying agency

It is the first time the burger chain has had a formal agency to buy its print advertising. It also uses Media First to handle its cable airtime. This new deal, with undisclosed billings, will see Media First handle Burger King's relationship with Sports Illustrated magazine, part of a multi ...

Corporate giants take a
beating in McChina week

getting online. Not quite sure where men's magazine GQ 's brand strategy is heading, but news ... of media coverage for the magazine, but will it be reflected in sales? Could you actually willingly pick up that magazine and part with cash for the honour of seeing two rather sleazy people without their clothes ...

CAMPAIGN MEDIA AWARDS 2001: The Ortus Interim Solutions Award - Best Sponsorship

was extended out in 2001 through an initiative in Hotdog magazine which includes profiles of behind ...

McVitie's scoops Brand Republic
sponsored media award

and best use of business magazines for UBS Warburg. Marquis commented that "truly sparkling case ...

1576 launches malt whisky Wood Finish Glenmorangie range

will run in national press and magazines and was written by Adrian Jeffrey and art directed by David Reid ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.