17 Dec 2001
. Take Wenner Media's Rolling Stone magazine. A December 4 Wall Street Journal feature ("Recession takes a bite out of advertising, transforming a reeling magazine business", by Matthew Rose) focuses ...
14 Dec 2001
| by JON WILKINS, a managing partner at Naked Communications and a
former MTV marketer
platforms. Its TV channels are magazines, radio stations, events,
club nights and SMS services. Its ...
14 Dec 2001
| by Staff,
In a separate deal, AOL Time Warner subsidiary America Online has also negotiated an advertising and programming deal with Univision Communications, the US Spanish-language broadcaster.
The deal with Motorola will allow the technology company to market across AOL media, including television, magazines ...
13 Dec 2001
IPC tx, the publisher of TV listings magazines TV Times and What's
on TV, has hired ad agency Walsh Trott Chick Smith to help boost the
circulation of its titles.
IPC tx chose Walsh Trott ...
ads for TV Times and TV &
Satellite Week and press ads for What's on TV, the best-selling magazine ...
13 Dec 2001
and in Classic
FM magazine. Listeners to Henry Kelly's breakfast show will be able to
win a year's supply ...
, and the covermount CD in the
January issue of the magazine.
...
12 Dec 2001
The Big Issue - 'House'
A beautifully simple commercial that effectively advertises both the contents of The Big Issue and the benefits of buying it. Grubby hands fold the magazine, origami-style, and harsh street sounds echo in the background, illustrating the severity of homelessness. The narrative ...
07 Dec 2001
| by FRANCESCA NEWLAND
"The buzz surrounding Monkey and Al means that people will bother
to flick through the insert, which will appear in TV listings
magazines.
The pair has also selected a really credible list ...
."
Client: ITV Digital
Medium: Booklet insert in TV listings magazines
Media planning: Craig Wills ...
07 Dec 2001
| by CLARE CONLEY
5 and 13.4 per cent at
GMTV.
After a relatively good 2001 for magazines, Zenith said ...
07 Dec 2001
| by Claire Billings,
IPC, the UK's largest consumer publisher, has refused to rule out more magazine closures. Last month, it closed Woman's Journal ; Marie Claire Health Your Garden ; Homes Your Life ...
November. The company is expected to make around 1,500 staff redundant. It recently closed three magazines ...
06 Dec 2001
| by JONATHAN ALLAN, TV buying director, OMD UK
, the preceding
Countdown provides a robust audience for the programme to inherit.
The magazine ...