to remove filtersZenith forecast shows slower market decline
07 Dec 2001 | by CLARE CONLEY
5 and 13.4 per cent at GMTV. After a relatively good 2001 for magazines, Zenith said ...
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Britannia Airways to review publisher for Skyscene magazine
14 Dec 2001 | by MATTHEW COWEN
publishers of in-flight magazines suffering in the wake of the terrorist attacks of 11 September. John ...
MEDIA BRIEFS: Airport Express launches magazine
06 Dec 2001
Airport Express, the strategic trade rail alliance for Gatwick, Heathrow and Stansted Express trains, is to launch an onboard magazine, published by Mediamark. More than 200,000 copies of the bi-monthly Big City will be distributed. ...
MEDIA: Thomas Cook to move customer mag in-house
06 Dec 2001 | by TANIA MASON
Thomas Cook to produce its market-leading travel magazine in-house from next year. The decision ends ... Magazine in Spring 1997 and retained the contract throughout three reviews . Published three times ... ,303 in the latest ABCs. The 64-page glossy magazine is published in January, May, and September each year and sent ...
Corporate giants take a
beating in McChina week
30 Nov 2001
getting online. Not quite sure where men's magazine GQ 's brand strategy is heading, but news ... of media coverage for the magazine, but will it be reflected in sales? Could you actually willingly pick up that magazine and part with cash for the honour of seeing two rather sleazy people without their clothes ...
REVIEW: easyJet owner plans to publish magazines
30 Nov 2001
Stelios Haji-Iannou, the owner of easyJet, plans to publish a range of magazines targeting his business interests of airlines, car rental, internet cafes and financial services. - Sunday Express. ...
MEDIA BRIEFS: Co-op Travel launches magazine
22 Nov 2001
Co-op Travel, part of United Norwest Co-op, is to launch Co-op Traveller, a customer magazine promoting destinations, which will be mailed to 30,000 'premier' customers in January. A further 70,000 will be distributed through Co-op Travel stores in Wales and Northwest England. Co-op Traveller will be published ...
New 'I Love NY' ad campaign launched
12 Oct 2001 | by Sylvia Westall,
The 40m ( 27.7m) campaign is an attempt to attract visitors back to New York. As well as the TV commercial, the campaign will also feature advertisements on radio and the internet, in newspapers and magazines, and direct mail. Pataki said, "This unprecedented campaign not only sends a message ...
Contract publishers Premier Media and Redwood in merger
28 Sep 2001
Omnicom is preparing to merge Premier Media Partners, the publisher of British Airways' in-flight magazines, into its fellow contract publisher, Redwood, as the holding company reacts to a crisis sweeping ... 70s. The loss of ad revenue to in-flight magazines in the wake of the atrocities is believed ...
EUROPE'S MOST WANTED: FLYING HIGH? - In-flight titles are growing in sophistication and providing more ad potential
21 Sep 2001 | by MATTHEW COWEN
In-flight magazines have certainly caught something of an updraft over the past few years. A ... Voyager magazine under its own award-winning editor, Howard Rombough. None of these changes ... sells Hot Air, says. "The magazine reflects the off-the-wall nature of Virgin. Most of the other in ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
