to remove filtersTHE BOOK OF LISTS: The 10 best sales teams
20 Dec 2002
of magazine sales, getting the best out of the print sales teams and Dave King tying up cross-platform deals ...
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THE BOOK OF LISTS: The 10 best print launches and relaunches
20 Dec 2002
as The People aims to build on its 1.3m circulation. 5. TATE Conde Nast's sumptuous magazine for the Tate ... ,000 as the City went into turmoil and pensions issues became a talking point. 9. OFFICIAL XBOX MAGAZINE Like the Microsoft console, this magazine from Future Publishing is yet to take off in sales terms, its PlayStation ...
THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
. NESTLE The mobile marketing agency Aerodeon tied up with magazines including Sugar and 19 to target ... magazine developed by Aerodeon. Entrants then received a coded text voucher to redeem at one of 400 retail ...
MEDIA BRIEFS: Pearson pessimistic over advertising recovery
19 Dec 2002
for the FT Group, which includes business magazines such as Investors Chronicle, will be down 20% instead
MEDIA: C4 launches last campaign for Friends
19 Dec 2002 | by POPPY BRECH
Taking the Friends logo, C4's in-house creative department 4creative, has devised a simple strapline 'Ends' to convey the fact that the series will be the last one to be broadcast. The concept will be used across six-sheet posters, Tube card panels, weekly magazines and in national and regional press ...
Ministry of Sound chief of media exits in rejig
19 Dec 2002 | by TANIA MASON
magazine, which launched in 1997, after failing to arrest a slide in sales. At its height it sold 120 ... be announcing a new joint venture in January with an existing publisher to produce a new magazine that would ...
'TIS THE SEASON TO ADVERTISE
19 Dec 2002 | by JANE SIMMS
and specialist sports magazines such as Rugby World. There is also a campaign in Scottish media in July ...
ANALYSIS: Bailey's tough new challenge
19 Dec 2002 | by ROBERT GRAY
executive Sly Bailey, current chief of magazine group IPC Media. Bailey will be expected to keep a firm hand ... needed for the job. Media credentials Now recognised as a magazine expert, Bailey started her media ... with the closure of music magazine Melody Maker two years ago. But before pulling the plug she tried to keep ...
OPINION: Marketing Society - Marketers need Christmas spirit through the year
19 Dec 2002 | by CHRIS THOMAS, chief executive of Lowe and a member of The Marketing Society
into their cars to see the latest poster or open a magazine to read the long copy. So the giver has a reluctant ...
Evening Standard poaches Laws from The Independent
18 Dec 2002 | by Gordon MacMillan,
manager for BBC Magazines, which she joined in 1997 from IPC where she started her career as a graduate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
