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THE BOOK OF LISTS: The 10 best SMS campaigns

. NESTLE The mobile marketing agency Aerodeon tied up with magazines including Sugar and 19 to target ... magazine developed by Aerodeon. Entrants then received a coded text voucher to redeem at one of 400 retail ...

Xbox launches £2.5m mail and online CRM drive

pack comprises a 24-page brand magazine, which promotes the message "Let play into your life" through a ... magazine will encourage its recipients -- including DJs, journalists and TV presenters -- to talk about ...

Tim Carrigan to leave OgilvyInteractive UK

for the publisher Emap, where he was part of the launch team for Multimedia Magazine. He was the editor until 1992 ...

Thresher set to join Nectar reward scheme

magazine, industry sources suggested the collapse of the scheme's website meant as few as 100,000 consumers ...

Accoladia revamps customer magazine

, is rebranding its customer magazine as part of a strategy to make its customers more loyal....The firm is working with roster agency The Nest on rebadging the magazine, View, possibly under the name Discovery. It will accompany a major campaign to improve the targeting of BA Holidays ... 's database. The rebranded magazine, will be sent out to around 100,000 consumers at seasonally relevant ...

Salvation Army kicks off £12m Christmas appeal

The campaign, designed by Target Direct, involves 3m mail packs, 13 TV channels, five national newspapers, seven websites, and 10m inserts in 35 magazine titles. There is also a major door ... 's main website, www.salvationarmy.org.uk. This story first appeared in Third Sector magazine. ...

Aids campaign warns of world's fastest growing club

and Aids. Press ads of the same names will appear in the December issues of Heat and More magazines ...

VW pushes Lupo to health-aware women

club magazines, which are distributed to members and handed out on-site. Catherine Woolfe, commercial ...

Jigsaw group to run DM joint venture

magazine this year. A Jigsaw spokeswoman confirmed the plan to "enter into a joint venture with a third ...

Jigsaw group to run joint venture with DM agency

about the partners' commitment to maintaining the venture after it scrapped the Voila! customer magazine ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.