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Xbox launches £2.5m mail and online CRM drive

17 Dec 2002 | by Claire Billings,

pack comprises a 24-page brand magazine, which promotes the message "Let play into your life" through a ... magazine will encourage its recipients -- including DJs, journalists and TV presenters -- to talk about ...

Future targets techno-savvy with Digital Home

13 Dec 2002 | by Jennifer Whitehead,

lifestyle magazine called Digital Home.

Fallon wins Sony's £70m pan-European advertising

12 Nov 2002 | by Jennifer Whitehead,

. The account will include planning and creative for television, online, radio, newspaper, magazine and outdoor ...

CAMPAIGNS: condomi fun strategy has dual purpose - E-PR

08 Nov 2002 | by LYNNE ROBERTS

. The first stage of the campaign was to e-mail subscribers to mykindaplace.com - an internet magazine for 18 ...

Console game ads banned for being offensive

06 Nov 2002 | by Claire Billings,

, which appeared in their respective official magazines, have been banned....sure the picture did not look real and that it was suitable for the Official PlayStation2 Magazine ... was not suitable for a magazine that was read by children. Ubi Entertainment explained that it had checked the ad was suitable for the Official Xbox Magazine's target readership, which corresponded with the audience ...

PRWEEK AWARDS: Product & Promotion - Healthcare: OTC/Consumer

01 Nov 2002

weight to the launch. Coverage in seven national newspapers, ten consumer magazines and over 15 minutes ...

Former journalist to join LA Fitness as comms chief

01 Nov 2002 | by IAN HALL

Carolynne Bull-Edwards, a former features editor at Shares Magazine, is due to take up a newly created head of communications post this week. Bull-Edwards, who had worked for Shares Magazine for three years, left last week. LA Fitness would not disclose the title or remit of Bull-Edwards' role ...

Butlins boosts awareness with SMS competition

28 Oct 2002 | by Claire Billings,

The campaign comes ahead of a repositioning push at the end of the year. It targets parents with young children through 2m inserts in Take a Break, What's on TV and Woman magazines; door-drops; 1m beer mats in pubs and bars; and posters in women's changing rooms in clothing retailer Outfit. It promotes ...

Guardian to publish Space Handbook

30 Sep 2002 | by Staff,

weekly basis. It now appears as a column in The Guardian's Weekend magazine, which comes ...

Official PlayStation2 Magazine tackles blight of digit theft

03 Sep 2002 | by Gordon MacMillan,

LONDON - Official PlayStation2 Magazine has launched a campaign to highlight the apparent theft

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