to remove filtersPRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
cleaner have got this far through the magazine....at reasonable prices. It doesn't look quite as handsome as the same client's magazine work but the wicked Mr ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
. NESTLE The mobile marketing agency Aerodeon tied up with magazines including Sugar and 19 to target ... magazine developed by Aerodeon. Entrants then received a coded text voucher to redeem at one of 400 retail ...
Toshiba picks WCRS to create £15m Euro branding campaign
06 Dec 2002 | by MARK SWENEY
, focuses on supplements in national newspapers including The Sunday Times, The Observer Magazine ...
CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best IT and Consumer Durables Campaign - FT
29 Nov 2002
BT also facilitated the production of two magazines and microsites containing the best FT articles on major issues such as CRM and management, and the chief executive of BT, Pierre Danon, wrote the forewords. Some 75 per cent of FT or FT.com readers believed the association between the two companies ...
PERSPECTIVE: Getting it wrong first time does not mean an agency has failed
29 Nov 2002 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
approved by The Economist's editor and often with minutes to deadline, some based on topics in the magazine ...
O2 prepares £3.5m Christmas campaign through VCCP
22 Nov 2002 | by CAMILLA PALMER
, with the remaining half placing ads in gift supplements in newspapers and magazines. The campaign was written ...
PRIVATE VIEW: Steve Henry is the executive creative director at HHCL & Partners
22 Nov 2002
Exposure: Weekend supplements and magazines EMIRATES AIRLINES Project: "Keep discovering" Client ... : National posters and magazines RED LETTER DAYS Project: Red Letter Days Client: Gwen Miller ...
O2 launches media messaging campaign
01 Nov 2002 | by JENNY WATTS
a large one", and will run in lifestyle magazines. Media planning is through PHD, with buying ...
MOBILE MARKETING: Text messaging to build youth loyalty
31 Oct 2002 | by MARY COWLETT
is quite small, but according to Afdhel Aziz, Emap brand manager, dance, the magazine intends to acquire 10 ... within the magazine and by highlighting some of the offers club members can receive. In its December ... for the magazine." But, while such initiatives are great for forging relationships with small communities, what ...
INTERNATIONAL MEDIA BUSINESS: The business of media
25 Oct 2002 | by LUCY AITKEN
alliances with broadcast partners, for instance, shows that the magazine has been proactive about offering ... to Spend It is a prime example, but there are others. Forbes boasts a quarterly lifestyle magazine, while ... jumped on the bandwagon and offers readers the Personal Journal, a lifestyle magazine appealing to luxury ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
