13 Dec 2002
TBWA/London has created a £1.7 million poster and magazine campaign for the travel specialist...Breaking on 1 January, the six executions will appear in national magazines and on giant poster sites across the country until the end of February.
The aim of the campaign is to show situations that make people wish they were somewhere else. The idea is to connect with holidaymakers who have their own ...
12 Dec 2002
| by POPPY BRECH
Virgin Trains has handed the contract to publish its customer magazine Hotline to River Publishing...publishes Info the magazine for Virgin Atlantic Airways and Dave magazine for Virgin Student.
...
12 Dec 2002
| by DANIEL ROGERS
of magazines such as OK!, Hello and Now to know that people today just can't get enough of celebrities ...
28 Nov 2002
| by Mark Kleinman,
, is rebranding its customer magazine as part of a strategy to make its customers more loyal....The firm is working with roster agency The Nest on rebadging the magazine, View, possibly under the name Discovery.
It will accompany a major campaign to improve the targeting of BA Holidays ...
's database.
The rebranded magazine, will be sent out to around 100,000 consumers at seasonally relevant ...
28 Nov 2002
| by MARK KLEINMAN
, is rebranding its customer magazine as part of a strategy to make its customers more loyal....The firm is working with roster agency The Nest on rebadging the magazine, View, possibly under the name Discovery.
It will accompany a major campaign to improve the targeting of BA Holidays ...
's database.
The rebranded magazine, will be sent out to around 100,000 consumers at seasonally ...
22 Nov 2002
Exposure: Weekend supplements and magazines
EMIRATES AIRLINES
Project: "Keep discovering"
Client ...
: National posters and magazines
RED LETTER DAYS
Project: Red Letter Days
Client: Gwen Miller ...
21 Nov 2002
Taxi Promotions has teamed up with Chameleon Publishing to devise a monthly magazine called Sherbet...The 64-page monthly title carries ads aimed at AB1 business people who are regular taxi users. Sherbet is modelled on a broadsheet Sunday magazine with a consumer lifestyle focus.
The magazine has already been trialled and is now getting a formal launch.
Sherbet will be distributed at major taxi ...
18 Nov 2002
| by Staff,
LONDON - Taxi Promotions UK is backing the launch of a new monthly magazine Sherbet, aimed...The magazine will target the lucrative group of AB1 35- to 45-year-old males, who are the average taxi passenger, taking taxis between two and four times a week.
The magazine is being launched after extensive research into what taxi passengers read and is to bemodelled on a broadsheet Sunday magazine ...
08 Nov 2002
The Observer is to publish a one-off travel magazine, which will be available with the paper early
08 Nov 2002
Photographer: Morten Laursen
Exposure: National magazines and posters
TRANSPORT FOR LONDON
Project ...