Homebase launched its customer magazine Ideas as part of a revamp of its image aimed at changing...control group. The results from this showed over £30m in sales to be tracked through the magazine in three ... and more than £1m was clocked up in incremental sales in four days as a result of the mailed magazine ... measurement programme. Ninety per cent of recipients said they had read some of the magazine, with 50% reading ...
-the-line agency of the year in the Asia Pacific by Media Magazine....Magazine said that "in a year when below-the-line agencies struggled at OgilvyOne both revenues ... the sheer breadth and scope of operations of Ogilvy & Mather Asia Pacific." The magazine, which is owned ...
Inserts are now an accepted part of the wider media landscape and consumers expect them to appear with the distribution of magazines and newspapers on a daily basis. This is all good news for the clients, agencies ... to prove it made it into the magazine or paper is a COI stating the volume of the order placed ...
LONDON – Craik Jones Watson Mitchell Voelkel has been named Campaign magazine's direct agency...The agency picked up the award because "in a tough year, it hit all its targets while turning out classy and effective creative work", according to the magazine. It began the year by winning the £20m NatWest DM account from TBWA\GGT without a pitch. And, although it suffered a setback when it lost ...
advertisements in supermarket in-store magazines, and the mail-out is specifically targeted at households within ...
strategy review that sees the supermarket’s existing four magazines axed and replaced by a single title....The as-yet unnamed magazine will appear in spring 2004 and will be available in-store free of charge to Tesco’s 13 million Clubcard holders, while other customers will have to pay for it. The cover ... . The supermarket had previously attempted to segment its customer base with four magazines appealing to different ...
. It is no coincidence that this growth followed the launch of the customer magazine group Associated Publishing Agencies...of its kind, APA was launched to promote the effectiveness of the customer magazine as a marketing medium ... today has 29 UK members (covering more than two-thirds of customer magazines published in the UK), five ... of resource guides have helped marketers slot the customer magazine effectively into their marketing mix ...
The magazine has teamed up with mobile marketing company Flytxt to offer readers the chance ... if their opinions have made it into the magazine. Nick Knowles, product manager at Kerrang!, said: "Mobile ... of the magazine. We also hope to drive repeat sales through Pandora's Panel as readers buy their Kerrang! every ...
LONDON – Haymarket Business Publications, publisher of Campaign and Marketing magazines, has thrown
LONDON – IPC Media aims to boost the circulations of its subscription magazines, including monthly..., senior marketing manager, said: "Magazine subscriptions are an increasingly popular and mainstream ... today, highlight the broad range of magazines in IPC's portfolio including titles ranging from Horse ... shoppers a chance to browse the magazines before they take out a subscription. "Tradionally ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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