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Young People, Media and Personal Relationships

s programmes, movies, advertising, pop music, magazines and newspapers, and on the internet. However ... . They preferred media such as teenage magazines and soap operas on the grounds that they were often more ... way to find out about love, sex and relationships and that magazines in particular give useful ...

Creative format: premium impact

of magazine advertising by leveraging the creative capabilities of the medium. Dylan Griffiths investigates....Traditional magazine advertising works - it has been proved to do so. However publishers ... magazine advertising, aims to maximise the opportunities presented by creative formats like gatefolds ... with qualitative work has provided fresh understanding of the reader-magazine-advertiser relationship. The two ...

CRM Industry Awards

The dinner was held in aid of the charity Children in Crisis, of which the Duchess is founder and life president. In all seven awards, which are designed to recognise and encourage achievement in the field of Customer Relationship Management (CRM), were presented. Mark Turner, editor of CRM magazine ...

Brand Failures

90. Pear s soap 91. Ovaltine 92. Kodak 93. Polaroid 94. Rover 95. Moulinex 96. Nova magazine ...

Book review: BRANDchild

). h Includes a unique photo series shot by award-winning Time magazine photographer in kids ...

Connections Awards

Marketing magazine's annual Connections Awards report.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.